Friday, April 18, 2008

Think Reputation, Instead of Brand

What’s a brand? It’s not very tangible. It’s more like a feeling than a thing. While it may be managed by you or someone at your organization, it is really outward perception that defines your brand. Furthermore, even if you truly have the best brand in the world, if people don’t feel that way, you…

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Tags: being conscientious, being genuine, Brand Autopsy, brand management, brand reputation, having empathy, personal reputation, remarkability, values, vision
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