With a tagline that says, “Don’t Play the Sex Lottery. Use a Condom,” the viral social marketing video should be making its way around the globe easily, especially with the younger demographic. I know, I know, how did a Boomer like me receive it? My daughter’s girlfriend, a med school student, sent it to her.
Nonprofit marketing is tough enough in good times. But, in tough economic times, it grows even more difficult. You really need to stand out to get noticed, and that’s a challenge with budget cutbacks or little budget. This video is a great example of using few funds to create widespread awareness for a social cause. It’ll be interesting to see how many page views this group gets and how many Brits actually call the Sexual Health Hotline.
Take a look for yourself. What do you think? Do you think something like this could work in North America?
The campaign seems to be funded in part by NHS Choices, a coalition of government and healthcare agencies. Check out the other resources and videos on their site, too.
http://www.gruntdoc.com/pics/12-STIS.SWF
BTW, Happy Holidays to all my friends at MarketingProfs Daily Fix!

I received the link in an e-mail from a friend in Chicago. With the Passover holiday beginning on Saturday evening, the timing is perfect. So, what’s the free download?
It’s a PDF called, “A Passover Prayer for Israel’s Missing Soldiers.” It doesn’t matter if you’re Jewish or not, the concept is really smart and the timing ideal. Isn’t that what good marketing is?
Across the world, Jewish families and friends are sending each other this download to acknowledge Israel’s missing soldiers kidnapped and held captive in Gaza and Lebanon by Hamas and Hizbollah. One of them is just 20 years old.
The campaign, created by United Jewish Communities, is a joint initiative of a broad coalition of Jewish organizations rallying together in a display of solidarity and humanitarianism. The download will likely travel to homes in much of the English-speaking world just in time to print and recite at seder tables.
It’s creative; it’s easy; it’s inexpensive; it’s effective; and it’s viral.
What do you think of it?