MarketingProfs Daily Fix Blog

Posts Tagged ‘video’

Thursday, April 18, 2013

Five Ways That a Video Blog Can Work Wonders for Your Brand

Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be about anything and presented any way you choose.
…

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Tags: Content, Content Marketing, customers, Innovation, Marketing, video
Posted at: 10:04 am in Content, Content Marketing, Customer Behavior, Featured Posts, General Management, Headline, Marketing | Permalink | Comments (7) | Trackbacks (1454)

Wednesday, April 17, 2013

Five Fantastic Reasons for Using Storyboards When Creating Visual Content

If you attend conferences and seminars regularly, you may notice that many presentations seem hastily put together. Rather than the presentation telling a story, it seems to tell bits and pieces of stories… like a visual version of MadLibs. If only those presenters would have storyboarded their…

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Tags: Content, Content Marketing, creativity, Marketing, storyboarding, video
Posted at: 10:03 am in Content, Content Marketing, Featured Posts, General Management, Headline | Permalink | Comments (3) | Trackbacks (1454)

Tuesday, March 12, 2013

Vine: Six Steps to Using Six-Second Videos in Business Marketing

Video and marketing pros, take note. While Vine isn’t the first video app to hit the market, its simple design and integration with Twitter has been creating a lot of buzz in the business and marketing world. Many B2B and B2C companies have yet to decide if the app is valuable; however, Vine might…

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Tags: Content, Content Marketing, Social Media, Twitter, video, Vine
Posted at: 10:01 am in Content, Content Marketing, Featured Posts, Headline, Marketing Tools, Social Media | Permalink | Comments (8) | Trackbacks (1454)

Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel]

Both classic and hilarious moments are in this video blooper reel that sprung from our Take 10 Author Series—exclusive, 10-minute webcasts with leading authors in marketing and business. These otherwise quite serious business book authors—including Nancy Duarte, Sally Hogshead, Guy Kawasaki,…

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Tags: bloopers, book authors, books, MarketingProfs, outtakes, Take 10, video
Posted at: 10:40 am in Content, Featured Posts, Headline, Marketing, Marketing Leadership | Permalink | Comments (4) | Trackbacks (1454)

Monday, October 3, 2011

How a Boring Industry Can Make an Engaging Video & Why Video Even Matters

Visible Gains co-founder Joe Eldridge knows all about video campaigns and coaching customers through the launching of their ideas into the video format. That’s why he’ll be sharing his video savvy at the next MarketingProfs University course, Video Marketing Made Simple. We chatted with him recently…

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Tags: Marketing, Strategy and Tactics, video
Posted at: 9:52 am in Content, Featured Posts, Headline, Marketing, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1454)

Friday, September 30, 2011

3 Reasons Video Isn’t as Scary as it Seems

Video has a tough reputation around the content marketing block. Video is scary. Video is hard. Video isn’t for B2B. Wrong, wrong, wrong. Video’s bark is a lot louder than its bite.

Here’s why video isn’t as scary as people think.

1. It doesn’t have to be perfect. Of course, we want everything…

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Tags: Innovation, Marketing, video
Posted at: 10:00 am in Featured Posts, Headline, Marketing, Marketing Tools | Permalink | Comments (12) | Trackbacks (1454)

Wednesday, March 17, 2010

Social Media Lessons from 1-800-Flowers: Let Your Customers Guide the Way

1-800-FLOWERS.com President Chris McCann sits down with Kevin Lee of Marketing Obsessions to talk about social media, virtual gifts, and what business can learn from Second Life. It’s a brief (two minute!) video, and it’s worth the watch.

Takeaways:

Social media today is like the Internet in …

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Tags: customer service, Marketing, retail_marketing, Social Media, video
Posted at: 3:03 am in Advertising, Featured Posts, Headline, Marketer, Marketing, Marketing Strategy, Marketing Thought Leadership, Social Media, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1454)

Wednesday, December 9, 2009

The Power of Pink: The Pink Glove Dance

Maybe you’ve already seen this video, but if you haven’t, it’ll make you smile. Regular working people – hospital staff at Providence St. Vincent? Medical Center, in fact. What does it take to “make a difference” today? This proves that a single video can enlighten and create awareness without big…

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Tags: breast cancer, nonprofit marketing, pink glove dance, video, Web 2.0, YouTube
Posted at: 11:00 am in Featured Posts | Permalink | Comments (8) | Trackbacks (1454)