I bet that many of you either work inside an organization or spend time pitching marketers who do. How’s that going? Spending time on both sides of the fence, membrane or wall — depending on how you see the divide these days — I can tell you that there is a lot of room for improvement. Let’s start…
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Tuesday, July 24, 2007
Tuesday, July 10, 2007
What’s It Mean to Be a Marketer?
Hello, I’m Valeria Maltoni, and I’m a marketer. What exactly does that mean these days? That is aside from the obvious laundry list of tactics that are associated with the “marketing” brand. Yes, dear colleagues, let’s admit it — by and large, we’re still seen as order takers.
It’s also our faul…
Continue reading "What’s It Mean to Be a Marketer?"