Once the darling of the proprietary online services industry, AOL was fresh with promise, offering an ever-changing array of content, features and services to eager users. Looking back, its early days were marked by system outages, usability nightmares, functionality break downs, and bugs. As both…
Continue reading "Facebook Is The New AOL"Posts Tagged ‘Usability’
Friday, September 21, 2007
‘What’s the highest compliment a product can receive?’
Peter Merholz, President of Adaptive Path, asked this question in his presentation to the Minnesota Interactive Marketing Association (MIMA) last week.
And, like any good presenter, Merholz strung us along before providing his answer.
Is it “Can’t live without it”?
No.
Is it “never breaks”?
No.
Is…
Tuesday, May 29, 2007
Media Hype Without the Goods
Issuing media releases without Web site back-up is like a eunuch advertising his sexual prowess. There ain’t nothing there to back up the marketing hype.
In the weekend edition of my local daily, I read a half-page article on a theater’s new 2007-08 lineup. (The paper happens to be the theater’s s…
Continue reading "Media Hype Without the Goods"Friday, May 18, 2007
Marketing So Good It’s To Die For
Do you ever get the feeling that, in our effort to master the tactics of marketing in this ever-changing environment, we lose sight of what we are supposed to be doing in the first place? None of us are completely exempt from the lure of the Next Big Thing. First it was blogs, then mobile…
Continue reading "Marketing So Good It’s To Die For"Friday, June 9, 2006
First Impressions, Blogs, and Your Personal Brand
What kind of first impression does your blog make? And do design + usability matter…?
I’m going to answer the question I just posed. Yes. Design and usability matter.
Why am I so confident about this answer? Because in addition to common sense, communications design has been my world for close…
