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Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers. McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what…
Continue reading "Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One)"Tags: hashtags, McDonald's, Social Media, Twitter
Posted at: 4:33 pm in Customer Relationships, Featured Posts, Marketing, Social Media | Permalink | Comments (7) | Trackbacks (827)
We know our marketing materials solve our problems. We have a product launching and need to get the word out, so we produce a press release. We want to improve our search rankings, so we blog like crazy. Sales people want something to leave behind, so we give them a deck, a brochure, a white paper.
…
Tags: Laura Fitton, Pistachio, Twitter, Useful Marketing
Posted at: 10:53 am in Content Marketing, Featured Posts, Headline, Marketing Smarts, Marketing Thought Leadership, Marketing Tools, Social Media | Permalink | Comments (0) | Trackbacks (827)
Let’s make a collective list of all the things we’d like to add or change to our social networking sites! Together, we can act as one big focus group for the likes of Twitter, Facebook, LinkedIn, Google+ and others. Are you ready?
I’ll start with my wish list, and you can add to it.
I’d like …
Continue reading "A Social Media Wish List for 2012"Tags: Content, custom content, Facebook, Google, LinkedIn, Marketing, posts, Social Media, Social networking, Twitter
Posted at: 10:44 am in Content, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (16) | Trackbacks (827)
It’s not personal. Really. You may be a wonderful person, a great dad or mom, a super human being, in fact. But, I may not follow you back anyway. Want to know why?
1. You haven’t included any biographical information about yourself. How do I know you’re not a criminal? A spy? If you don’t re…
Continue reading "10 Reasons I May Not Follow You Back"Tags: Marketing and Advertising, posts, Social Media, Social networking, Twitter
Posted at: 9:50 am in Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (76) | Trackbacks (827)
Are you guilty of committing a Twitter faux pas? From typos in bios to automated direct messages, these are the gruesome Twitter pet peeves that could irk your profile visitors—and cost you followers.
1. Automated Direct Messages
“Thanks for the follow. Let’s figure out how to work toget…
Continue reading "Trick or Tweet: Top 8 Twitter Pet Peeves"Tags: Social Media, Twitter
Posted at: 9:58 am in Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (43) | Trackbacks (827)
You’ve been hearing about content marketing for years now. You’ve attended several webinars and read countless blog posts and even a few books on the topic. You know content marketing can do big things for your brand. The only problem is: The powers that be may not know enough about content.
It i…
Continue reading "How to Get Your Senior Team Excited About Your Content Strategy"Tags: Blogging, Content, Facebook, Marketing, Social Media, Strategy and Tactics, Twitter
Posted at: 9:33 am in Blogging, Content, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Marketing Tools, Social Media | Permalink | Comments (2) | Trackbacks (827)
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy.
This is the best argument I’ve seen for the value of social media sharing. Having prospects and custome…
Continue reading "How to Rev Up Your Email List’s Growth through Social Sharing"Tags: Blogging, Email Marketing, Facebook, Marketing, Social Media, Twitter
Posted at: 9:52 am in Campaign Management, Customer Relationships, Email Marketing, Featured Posts, Headline, Marketing Automation, Segmentation and Targeting | Permalink | Comments (6) | Trackbacks (827)
As many people are now coming to realize, Google+ is not the threat to Facebook everybody thought it was. Its simplicity, listing functionality (circles), and posting/replying protocols bring it much more into Twitter’s camp. Functionality aside, many argue that it is the pure, people and knowledge…
Continue reading "Lose the 10% and It’s Game Over for Twitter"Tags: Google, google plus, Twitter
Posted at: 10:16 am in Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (18) | Trackbacks (827)
For those of you living under a rock, longtime member of Bruce Springsteen’s E Street Band saxophonist Clarence Clemons passed away at the age of 69 a few weeks ago from complications following a stroke. In honor of The Big Man’s passing, I give you now … Springsteen on Social Media Marketing….
Continue reading "Baby, We Were Born to Market: Springsteen on Social Media Marketing"Tags: bruce springsteen, Charlie Sheen, clarence clemons, E Street Band, Facebook, Marketing, Social Media, Social networking, Twitter
Posted at: 10:12 am in 1, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (41) | Trackbacks (827)
You once needed a fabulous venue, trendy drinks, and sparkling names to throw the biggest party in town, but nowadays, some of the most rockin’ parties are online. And all that’s required to throw a successful online shindig is a Twitter account and a little bit of planning.
Here’s what you need…
Continue reading "How to Host a Twitter Chat That Rocks"Tags: Content, Email Marketing, MarketingProfs, Social Media, Twitter
Posted at: 1:57 am in Content, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (19) | Trackbacks (827)
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