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Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Brats?
Just ask parents of tweens today, and I’ll bet you’ll hear a saga. M…
Continue reading "Tweens Are Very Brand Savvy – Have We Created Brand Brats?"Tags: brands, Marketing, Today Show, tweens
Posted at: 9:00 am in Featured Posts | Permalink | Comments (9) | Trackbacks (826)
Kris Hoet at Belgium’s Cross the Breeze wrote recently looking for answers to eight frequently asked questions from advertisers, dealing mostly with social media and online marketing. He and Phillipe from Bad Idea, Indeed are looking for input on various issues, including these…
How far should …
Continue reading "Second Life: Clunky, Complicated… and Yet Compelling"Tags: 3D_Internet, Allen_Weiss, Ann_Handley, Club_Penguin, Eric_Kintz, First_Life, Greg_Verdino, Kids, Kris_Hoet, Marketing, online_advertising, online_marketing, Second_Life, social_media, tweens, Webkinz, Web_2.0
Posted at: 7:28 am in Featured Posts | Permalink | Comments (5) | Trackbacks (826)
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