Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…
Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"Posts Tagged ‘TV’
Wednesday, October 29, 2008
TV Is Dead (but That’s Good News for the Marketer!
This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Forum.
Audience fragmentation has made media planning a much more complex process …. $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spendi…
Continue reading "TV Is Dead (but That’s Good News for the Marketer!"Tuesday, June 26, 2007
A New Frontier in Product Placement?
Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC’s The Apprentice.
Product placement has been around for decades, perhaps getting most noticed by marketers back in 1982 when Stev…
Continue reading "A New Frontier in Product Placement?"Monday, June 11, 2007
The Sopranos: A Poignant Message for Marketers
To me, the most amazing thing about The Sopranos – which is arguably the best TV show ever — (except for the way it ended) is that most of us hardcore fans had no idea how it would end. Despite the fact that millions of fans were waiting with baited breath for the final scene, probably 80% of the…
Continue reading "The Sopranos: A Poignant Message for Marketers"Wednesday, June 6, 2007
No Snack or Bathroom Breaks: Keeping TV Viewers in Their Seats
The New York Times ran a great story recently, titled Marketers Struggle to Get Folks to Stay Put for the Commercials. Apparently, the major TV networks are experimenting with ways to keep the viewing public in their seats, rather than dashing off during the commercials to head for the fridge or the…
Continue reading "No Snack or Bathroom Breaks: Keeping TV Viewers in Their Seats"Monday, May 21, 2007
Happily Proven Wrong About Ugly Betty
Though I am not big on televison today, I did take the time to post about a new show, Ugly Betty, last summer. Back then, my discussion (generated by an email exchange with Stephanie Weaver) focused on the cultural differences (Latin American/Hispanic humor) related to what seemed like an overly …
Continue reading "Happily Proven Wrong About Ugly Betty"Monday, April 24, 2006
A Direct Marketing Channel That Can Brand, Too
The folks over at BurstMedia just released some new information on internet usage that I thought you’d find interesting. Highlights include…
* More than half of respondents (57.1%) to the survey say that the internet is their primary source for information on products or services
* Men are more …
