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MarketingProfs Daily Fix Blog
Marketers inherently know it’s easier to tell a story than sell someone on the key features and benefits of a product or service. As Seth Godin points out in All Marketers Are Liars, good stories “engage the consumer” and “appeal to our senses.” Yet the best story in the world may fall on…
Continue reading "Know Your Audience When Telling Stories"Alan Wolk and Paul Barsch recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project both characteristics.
Businesses won’t hire us unless we appear credible and trustworthy. The questions come do…
Continue reading "Why Do Businesses Choose One Consultant (or Employee) Over Another?"With global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers. However, not all suppliers act ethically, and some take short-cuts in quality control. In order to properly manage our brands and take ownership of the “customer…
Continue reading "Marketers–What’s in Your Supply Chain?"My friend Valeria recently ran a post here at the Fix that made me think, always a good thing. Called Why Let Friendship Get in the Way?, Valeria shares this: Over the years, I had a couple of instances in which hiring a third party to do a job who was also a friend bit me in the tail.
My initial …
Continue reading "Building Relationships and Trust: The Good and the Bad"Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility in themselves as well as their products and services. If we succeed in doing so, business grows. If we fail to do so, business doesn’t grow or at best grows slowly. But how do…
Continue reading "Business Without Trust is Bad Business"