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“Consumers Don’t Warm to Eco-Friendly Products” blazed across the page of a recent Brandweek article. Wow, I thought. Better read this one. The gist: Two recent surveys suggest consumers aren’t too gung-ho about purchasing environmentally friendly products these days.
When you think about…
Continue reading "Eco-Friendly Products: Not at the Top of the Shopping List"Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Keeping Up with the Kardashians), there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness….
Continue reading "Top 10 Public Figures Who Are Also Mindful Consumers"“Inventory is bad, inventory is evil,” finance and operations professors intone across business schools worldwide. And every B-school graduate knows companies should balance enough inventory to meet customer needs while accommodating shifting preferences. That said, companies face a paradox;…
Continue reading "Is Inventory Still Evil?"A ton of reports on inflation, unemployment and other economic indicators are slated to hit Wall Street. The Fed is considering dropping rates another quarter point…and the financial world braces. The thing is, everyday Americans don’t need data to tell them the economy is in the crapper!
Beyond…
Continue reading "FREECONOMY"Mom. It’s one of the first words any of us learns. The concept is universal; motherhood precedes every living being on this planet. So who, I ask, decided that motherhood should suddenly become fashionable? Or that it was at one time unfashionable? And how is it possible that something so timeless…
Continue reading "The Marketing of Motherhood"Reports on the death of blogging are greatly exaggerated. While I am distracted, fascinated, and constantly learning from my daily involvement with Twitter and Facebook, among other business/social networks, I am not about to give up daily blogging. And at the C-level, a lot of companies are finally…
Continue reading "Reports of Blogging’s Death Are Greatly Exaggerated"More men are buying female-targeted skincare, beauty products and treatments, according to Forbes and Brandweek. These guys are the brave ones.
They need to be bold enough to stand at the department store make-up counter or peruse the night creams in the drugstore aisles – both very female environ…
Continue reading "Careful What You Pink For"