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MarketingProfs Daily Fix Blog
A guest blog post by Ederick Lokpez.
For years, we practitioners have been creating marketing strategies to appeal to the Latino segment, to acquire them, retain them, and, of course, upsell. We talked about acculturation, and first, second, and third generations.
We discussed language attain…
Continue reading "Where Is the Latino Market Going?"A guest post by Cynthia Fedor of QuantumDigital.
Advances in social technologies have made the voice of the consumer more dominant in today’s marketplace. Consumers are vocal about their needs, wants, and preferences. They crave relevancy, personalization, and a platform to be heard.
These n…
Continue reading "Keep Your Eye on These 3 Consumer Trends"Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…
Continue reading "B2B Marketing Survey: Brother, Can You Spare a Few Minutes?"A guest post by Jonathan Lewis of McKee Wallwork Cleveland Advertising.
Political correctness in advertising is like a blow horn at the orchestra—stifling, out of place and a creativity killer. For all of the advertising industry’s grand soapboxing about big ideas and creative excellence, I…
Continue reading "I’m Afraid to Write This Article (And That’s the Problem)"A guest post by Tony Felice and Charles Wiedenhoft of Red Door Interactive.
The discussions at the recent SXSW focused primarily on how the digital landscape may take shape in the coming year. In this blog post, Red Door Interactive team members who attended SXSW summarize four key takeaways from…
Continue reading "What’s Ahead on the Digital Landscape"Bucking the current trend and the collective frowning toward “supersize” anything, Starbucks proves once again the company is following its own marketing path. Let the proverbial chips fall where they may! In January, the company unveiled its colossal new 31 ounce drink size: Trenta.
Wow! Way…
Continue reading "Supersizing Starbucks (or “How Much Coffee Do You Really Need?”)"Do you offer online content for a fee? Want to know the skinny on people who buy content online? If so, you’ll be interested in the recent findings from the brand-new Pew Internet Research report, “Paying for Content.”
Fresh off the digital presses, the report was published this morning. A tota…
Continue reading "5 Surprising Things About People Who Pay for Online Content"