So I’m fresh off my first time at South by Southwest—my virgin experience, as Foursquare termed it as I checked into the Austin-Bergstrom airport when I landed last Friday night. The South by Southwest Interactive Festival (or SXSW) is an annual music, film, and interactive conference and festival…
Continue reading "Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s Experience"Posts Tagged ‘TradeShows’
Monday, March 21, 2011
Thursday, May 6, 2010
MarketingProfs B2B Forum 2010 Diary: From Tradeshow to Qualified Leads
This post was written while sitting around the old horseshoe, waiting for the Interactive Discussion Group: Strategies for Making the Most of Your Tradeshow Investment to begin. The session was led by Bob Knorpp, president of marketing consultancy for The Cool Beans Group. Bob also is part of…
Continue reading "MarketingProfs B2B Forum 2010 Diary: From Tradeshow to Qualified Leads"Monday, April 24, 2006
A Sense of Community
I just presented at the MarketingProfs ‘Finders Keepers’ event in Santa Barbara and what an inspiring event!…
MarketingProfs has been incredible at building a virtual community among its members. Santa Barbara made the virtual real. Not only was it great to see the community of marketing profess…
Continue reading "A Sense of Community"Friday, April 21, 2006
When the Presentation Doesn’t Go Well
I’m enjoying the second day at MarketingProfs Finders, Keepers workshop and I’ve noticed something important…
The best presentations have lots of “lumps” in them. Instead of proceeding smoothly from point to point or slide to slide, the presentations that hold my interest — and build real excit…
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