Who gets to use words like “for the cure?” All breast cancer organizations? Just Susan G. Komen for the Cure and the Canadian Breast Cancer Foundation? How much effort and cost should charities undertake to protect their brand assets? Do we expect them to defend these assets like a corporation would…
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Monday, February 7, 2011
Tuesday, February 19, 2008
Why Trademarks Are Important
Almost one of the last things you think about when you are establishing a brand is the question of service marks and trademarks. That may be especially true when the brand you are establishing – consciously or not so much – is your own. That is particularly important with social media, as we learned…
Continue reading "Why Trademarks Are Important"