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With global sourcing strategies in place, companies often assemble finished goods from raw materials from hundreds of suppliers. However, not all suppliers act ethically, and some take short-cuts in quality control. In order to properly manage our brands and take ownership of the “customer…
Continue reading "Marketers–What’s in Your Supply Chain?"Tags: customer experience, field to fork, monitoring, supply chain management, track and trace, trust, visibility
Posted at: 8:00 am in Customer Behavior, Customer Relationships, Featured Posts, Marketing Analytics and Modeling, Marketing Leadership | Permalink | Comments (20) | Trackbacks (829)
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