Monday, April 13, 2009

Is Negative Optioning Still a Viable Marketing/Billing Tactic?

I recently registered for a business summit that includes a year’s subscription to a national business publication. If I don’t want to receive this magazine, I need to send a copy of my registration e-mail to a third-party fulfillment company in order to get $12 refunded. What would you do? What do…

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Tags: American Express, Ellen Roseman, Lewis Green, negative option marketing, Robert Ouimet, Rogers Cable, Toronto Star
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