MarketingProfs

I work in a professional services firm and in order for firms like ours to differentiate themselves, they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. And since buyers have transparency through the use of search engines they can…

These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without…