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When I interviewed Mark Levy for this week’s episode of Marketing Smarts, he told me the story of a client named Bill Treasurer, also known as “Captain Inferno.”
As Mark recalled, Bill came to him as a management consultant struggling to differentiate himself from other consultants. Bill was uns…
Continue reading "Captain Inferno’s Thought Leadership Lessons"This post is a guest post by Sam Rosen, CEO of ThoughtLead.
On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features new media luminaries like MarketingProfs’ own Ann Handley, Guy Kawasaki, Robert Scoble, Gar…
Continue reading "5 Not-So-Obvious Ways to Inspire ‘Web Celebs’ to Back Your Brand"This past Tuesday, I journeyed up I-35 to Dallas (well, I went by airplane, but I imagined the ribbon of traffic on the Interstate below) from my home base in Austin to attend one of Silverpop’s new B2C consumer marketing summits, the Digital Consumer Marketing Summit.
Leading off the afternoon…
Continue reading "3 New Ps of Marketing… and Other Highlights of Silverpop’s DCM Summit"This is a guest post by Tim Parker of the Bloom Group….
Continue reading "Thought Leadership: It’s Not About The Writing"In Search of Excellence was published when I was six years old, but as an enthusiastic student of business history and a lover of marketing classics, I felt compelled to re-read it this summer and in doing so, drew some interesting parallels between Excellence’s eight basic principles and the…
Continue reading "In Search Of Excellent Thought Leaders"Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason …. better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can…
Continue reading "More Thoughts on Thought Leadership"For the past three years running, we’ve seen evidence that thought leadership marketing is at or very near the top of all B2B marketers’ agendas. With more B2B marketers, like Indium’s Rick Short, questioning the efficacy of advertising as their primary marketing promotions spend in a B2B context,…
Continue reading "Thought Leadership Remains Important for B2B in 2009"
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