What are expectations anyway? We’ve heard quotes like this one from Stevie Wonder: “You can’t base your life on other people’s expectations.” Or this one, from Brian Tracy: “Winners make a habit of manufacturing their own positive expectations in advance of the event.” But the one that comes closest…
Continue reading "Thought Leaders Should Violate Expectations"Posts Tagged ‘thought leadership marketing’
Wednesday, September 23, 2009
Tuesday, January 27, 2009
Thought Leadership Remains Important for B2B in 2009
For the past three years running, we’ve seen evidence that thought leadership marketing is at or very near the top of all B2B marketers’ agendas. With more B2B marketers, like Indium’s Rick Short, questioning the efficacy of advertising as their primary marketing promotions spend in a B2B context,…
Continue reading "Thought Leadership Remains Important for B2B in 2009"Tuesday, January 20, 2009
‘Thought Leading’ Your Way to Premium Brand Status
They’re called by different names such as premium brands, luxury brands or even high-road brands. Regardless of the name, the value of attaining premium status in your industry comes with high rewards and the greatest return on sales (ROS) or margins in the industry. Moreover, as you attain premium…
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