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American Express is just plain smart. Today, they launched a new initiative to cardmembers called The Members Project – capitalizing on the popularity of reality TV shows like American Idol. And the winner gets….. up to $5 million big ones!
I have a bias towards American Express. They were the o…
Continue reading "Amex Brings American Idol Concept to Social Responsibility"Tags: American_Express, corporate_social_responsibility, Elaine_Fogel, Innovation, Marketing, The_Members_Project
Posted at: 11:55 am in Featured Posts | Permalink | Comments (9) | Trackbacks (829)
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