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Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
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Continue reading "The Myth of Brand Engagement"Tags: audience, brand, Branding, customer, engagement, experience, hypersensitive, hypersensitivity, interactive, internet, Marketing, relationship, Target, terminology
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