Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…
Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"Posts Tagged ‘television’
Tuesday, June 26, 2007
A New Frontier in Product Placement?
Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC’s The Apprentice.
Product placement has been around for decades, perhaps getting most noticed by marketers back in 1982 when Stev…
Continue reading "A New Frontier in Product Placement?"Wednesday, June 13, 2007
The Sopranos: Managing Your Customer’s Expectations
Did you watch The Sopranos season/series finale? If you’re like Ann, you did watch, and you were not so happy about the ending. Which is exactly how I felt and still do, almost.
In a nutshell, the season ended into nothing. In other words, nothing happened. Nobody (Tony and family) got wacked, nob…
Continue reading "The Sopranos: Managing Your Customer’s Expectations"Wednesday, June 6, 2007
No Snack or Bathroom Breaks: Keeping TV Viewers in Their Seats
The New York Times ran a great story recently, titled Marketers Struggle to Get Folks to Stay Put for the Commercials. Apparently, the major TV networks are experimenting with ways to keep the viewing public in their seats, rather than dashing off during the commercials to head for the fridge or the…
Continue reading "No Snack or Bathroom Breaks: Keeping TV Viewers in Their Seats"
