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In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…
Continue reading "Proof of Life: 4 Reasons Why B2B Marketing Lives On"Do you offer online content for a fee? Want to know the skinny on people who buy content online? If so, you’ll be interested in the recent findings from the brand-new Pew Internet Research report, “Paying for Content.”
Fresh off the digital presses, the report was published this morning. A tota…
Continue reading "5 Surprising Things About People Who Pay for Online Content"People in marketing spend more time out of the office than many other professions. These tips from HP Business Answers will help you pack the right hardware and software so you’re ready to work in new places.
The Essentials
No mobile worker should be without some basic gear:
A small, light…
Continue reading "Working From Wherever You Want"The world of social media has given PR a slew of new means for sharing their content. From a high-level, seeding news via digital means can often be similar to that of sharing news releases through traditional media such as newspaper and magazines, but the one differentiating factor that should…
Continue reading "Be Mindful Of Tech News and Timing"