The world of social media has given PR a slew of new means for sharing their content. From a high-level, seeding news via digital means can often be similar to that of sharing news releases through traditional media such as newspaper and magazines, but the one differentiating factor that should…
Continue reading "Be Mindful Of Tech News and Timing"Posts Tagged ‘Technology’
Thursday, January 28, 2010
Tuesday, January 19, 2010
And The Next Apple Game Changer Is…
The Wall Street Journal published a short, tantalizing article recently. “Apple Nears Tablet Launch” announces that Apple’s long-awaited, new multimedia tablet device will be unveiled late in January. The company plans to begin shipping it in March.
This has been in the works for years,…
Continue reading "And The Next Apple Game Changer Is…"Tuesday, September 29, 2009
Customer Service Queues: Fair, Fast Or First?
With limited customer service resources, companies are challenged to deliver access to service in an expedient, fair and cost-effective manner. Since customers hate to wait, how can a company balance available resources and service–to effectively meet and/or exceed customer expectations? Queue…
Continue reading "Customer Service Queues: Fair, Fast Or First?"Tuesday, January 29, 2008
If You Can Read This, Thank an Algorithm
The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky stars or thank an algorithm. Computer scientists and engineers are working closely with marketing professionals to use mathematics and today’s computational power to improve the…
Continue reading "If You Can Read This, Thank an Algorithm"Monday, January 21, 2008
My Love-Hate Relationship with Technology
On most days, I adore technology. My computer is practically an appendage; I spend so much time on it. As a Boomer, I never take it for granted, having grown up with black and white TV and typewriters with carbon paper for copying term papers. But, when technology doesn’t cooperate and chooses,…
Continue reading "My Love-Hate Relationship with Technology"Tuesday, October 16, 2007
MarketingProfs Video: RSS, Made *Really* Simple
Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about. This week, we introduce a new short video series for marketers, produced by Matt Dickman in association with MarketingProfs. First up: RSS, now really, really simplified.
The …
Continue reading "MarketingProfs Video: RSS, Made *Really* Simple"Thursday, May 31, 2007
Feature Creep
This week’s New Yorker (yes, the New Yorker) has a story by James Surowiecki that’s worth reading.
Surowiecki says, in part, “Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complex…
Continue reading "Feature Creep"Friday, May 18, 2007
Marketing So Good It’s To Die For
Do you ever get the feeling that, in our effort to master the tactics of marketing in this ever-changing environment, we lose sight of what we are supposed to be doing in the first place? None of us are completely exempt from the lure of the Next Big Thing. First it was blogs, then mobile…
Continue reading "Marketing So Good It’s To Die For"