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Analysts have estimated that the volume of data in enterprises of all sizes is doubling every two to three years. With the deluge of data, some companies are finding it makes more sense to discover and act upon patterns (i.e. customers who buy item X also buy item Y), rather than dig deeper and…
Continue reading "In a Petabyte Age, Is Understanding Passé?"Tags: analysis, assumptions, cloud computing, computation, correlation, customer profile, data, data deluge, models, petabyte, scientific method, statistics, technological change, understanding
Posted at: 9:08 am in Customer Relationships, Featured Posts, Market Research, Marketing Leadership, Marketing Strategy | Permalink | Comments (23) | Trackbacks (829)
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