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MarketingProfs Daily Fix Blog
School is back in session. So, how about a little review? No quiz, I promise … It’s about your buyers, though. How well do you know them?
Do you know your buyer?
Creating buyer personas isn’t just a way to fill up a meeting block. And actually executing on them is even better. Take the exa…
Continue reading "Know Your Buyer: Two Marketing Case Studies"In the United States, ZIP +4 assists marketers in targeting customers by city, neighborhood, or street, but geospatial location intelligence can help marketers perform much deeper analysis. And “analysis” is where the real value of geospatial lies.
A ZIP + 4 code according to Wikipedia; “uses …
Continue reading "Beyond ZIP +4 To Location Intelligence"There are many excuses for why people don’t spend the time and the diligence targeting possible buyers one-by-one for their services and products.Let’s look at the excuses (and, yes, they are excuses) outlined here….
Cleaning up prospecting lists. Deciding one-by-one which companies out of these…
Continue reading "How Important Is Targeting in Lead Generation?"