Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
…
Continue reading "The Myth of Brand Engagement"Tags: audience, brand, Branding, customer, engagement, experience, hypersensitive, hypersensitivity, interactive, internet, Marketing, relationship, Target, terminology
Posted at: 9:01 am in Featured Posts | Permalink | Comments (16) | Trackbacks (826)
Vaspers the Grate has a “grate” list of 20 Reasons a Business Should NOT Blog. They are all spot-on, but I wanted to mention a few of my favorites here. Don’t blog…if your business…
* Has no interesting stories to tell about how your products have solved problems for users, how your company g…
Continue reading "Good Reasons Not To Blog"Tags: Blogging, blogs, social_media, Target, Wal-Mart, Web_2.0
Posted at: 7:42 am in Featured Posts | Permalink | Comments (13) | Trackbacks (826)
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2012 © Marketing Profs, LLC | User Agreement | Privacy
