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MarketingProfs Daily Fix Blog
I freely confess that I have a love-hate relationship with marketing.
I love branding, great advertising, effective communications. I find it immensely gratifying to sit with a client or partner and distill down their offerings to a core message and strategy. Wonderful stuff. However…
I hate shy…
Continue reading "Have You Cleaned Your Computer?"When I say Nike, you say…? When I Avis, you say…? When I say Pork, you say…? Was your last answer, “Don’t be blah?” If not, I’m sorry… but you got it wrong.
Odds are, you said, “The other white meat.” Me, too.
Twenty years ago, no one was eating pork. People thought it was fatty and unhea…
Continue reading "Is a Tagline Part of the Brand?"