MarketingProfs Daily Fix Blog

Posts Tagged ‘success stories’

Friday, January 11, 2013

Be Passionate About Your Work (Even If That Makes You Irrational)

In the business world, passion is all the rage. Again and again, we hear that we need to be passionate about our work and passionate about our business. We need to hire passionate employees; we need to create passionate customers. And so on.

Yet “passion” is irrational. Philosophically speaking, …

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Tags: Facebook, Mark Zuckerberg, passion in marketing, success stories
Posted at: 11:02 am in Featured Posts, Headline, Marketing Leadership, Marketing Smarts | Permalink | Comments (6) | Trackbacks (1467)

Thursday, November 29, 2012

The Formula for Business Success

As I was preparing to interview EyeTrackShop’s Jeff Bander for this week’s episode of Marketing Smarts, I did what I usually do: I Googled him. And the first result was Jeff’s LinkedIn profile.

Now, when I interview folks on Marketing Smarts, although I have generally checked them out on LinkedIn…

Continue reading "The Formula for Business Success"

Tags: eye tracking, EyeTrackShop, success stories
Posted at: 3:22 pm in Customer Behavior, Featured Posts, Market Research, Marketing Smarts, Marketing Tools, Product and Services Marketing, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1467)