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For one hundred and fifty eight years, the investment bank Lehman Brothers survived multiple business cycles and even the Great Depression. However, critical miscalculations in its last few years of life ultimately proved catastrophic for not only Lehman Brothers, but the global economy as well. A…
Continue reading "Marketing Lessons From The Collapse Of Lehman Brothers"Tags: CDO, financial crisis, Innovation, Lehman Brothers, marketing lessons, Marketing Strategy, messaging, product management, subprime, Warren Buffett
Posted at: 10:23 am in Featured Posts, Global Marketing, Headline, Marketing, Marketing Leadership, Marketing Strategy, Strategy and Tactics | Permalink | Comments (8) | Trackbacks (827)
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