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MarketingProfs Daily Fix Blog
Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…
Continue reading "B2B Marketing Survey: Brother, Can You Spare a Few Minutes?"Marketers are often focused with gaining competitive advantage—combining resources to beat the competition. However, the concept of comparative advantage—or “producing something at the lowest cost of anyone else”—shouldn’t be overlooked as a way to win in the marketplace. And one…
Continue reading "Win the World Over: Use Comparative Advantage"We’ve all experienced it. Perhaps you’ve even felt it yourself.
You learn of a new marketing tactic – and you just gotta have it… you gotta do it. Your factory needs to be on Facebook. Your team needs to tweet.
Alas, sometimes love can be blinding. While your passion may be genuine, there ar…
Continue reading "Tactic Lust"