I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…Continue reading "Two Surefire Openings to Grab Your Audience’s Attention"
Posts Tagged ‘Strategy and Tactics’
Tuesday, April 23, 2013
Monday, April 22, 2013
Recently, eBay announced that the company is pulling the plug on its AdWords account and pointed to its recent research that paid ads don’t work.
A lot of things don’t work when you don’t use them properly (you can’t take a shower in your dishwasher), however, and eBay seems to have cond…Continue reading "The Poorly Run AdWords Account: An eBay Case Study"
Friday, April 12, 2013
Choose Your Own Marketing Adventure: Tim Washer on Brainstorming and Listening to the Advice of Good Friends
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Own Marketing Adventure: Tim Washer on Brainstorming and Listening to the Advice of Good Friends"
Tuesday, April 9, 2013
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year—a 63% jump from just the year before. While many companies may be pounding their chests about those rapidly growing email lists, just as many companies may be overlooking big opportunities to…Continue reading "Four Types of Customer Data Every Email Marketer Should Know"
Wednesday, April 3, 2013
Google recently announced a major change to AdWords, called Enhanced Campaigns. The change is considered major for two reasons.
First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more d…Continue reading "Enhanced Campaigns: What Do Google’s Major Changes to AdWords Mean for You?"
Monday, April 1, 2013
I’ve been fishing since the invention of the Sony Walkman. My father started me catching fish in a bucket with a string and a coat hanger, and I was hooked (pun intended) ever since. Through the years, I have evolved into a very formidable foe to anything with gills and fins.
One lesson I’ve le…Continue reading "What Subject Lines and Fishing Have in Common"