Given all the competing ad content online, most online publishers have a hard time holding their audience’s attention. So how do you make your ads stand out from a sea of others? Do you use brighter colors? Create a better design? Use flash and great music? Taking a step back and looking at the…
Continue reading "Three Reasons Why Cost per Engagement Advertising Rules"Posts Tagged ‘Strategy and Tactics’
Tuesday, November 20, 2012
Friday, November 16, 2012
Free Friday: Get a Road Map to Guide You to SEO Success
Need a straightforward, easy-to-read guide for your SEO? On this Free Friday, we invite you to download Optify’s fantastic B2B Marketers’ Roadmap to SEO Success e-book.
B2B Marketers’ Roadmap to SEO Success will lead you, step by step, through the SEO process.
You’ll learn about:
Planni…
Continue reading "Free Friday: Get a Road Map to Guide You to SEO Success"Thursday, November 15, 2012
Five Examples of Mobile Marketing Success
Now when almost everyone who carries a smartphone is constantly browsing the Web on the move, companies cannot afford to ignore the benefits of mobile marketing.
The companies that have already established themselves as key players in the industry can still afford to relax a little, but the small…
Continue reading "Five Examples of Mobile Marketing Success"Friday, November 9, 2012
Free Friday: Ideas for Re-Engaging Inactive Subscribers
Want to learn how to re-engage your inactive subscribers?
Find out how to do just that at our free seminar on Tuesday, Nov. 13, at noon (Eastern time).
Presenters Stephanie Capretto and Kevin Furlong of Experian CheetahMail will guide you through proven techniques and strategies to recharge yo…
Continue reading "Free Friday: Ideas for Re-Engaging Inactive Subscribers"Wednesday, November 7, 2012
Just Reusing Your Content Isn’t Working Anymore
As long as I have been a marketer I have always focused on reusing content cross channel, and I am pretty sure you have, too. But as content marketing becomes a true discipline in its own right, it’s time to light gasoline on the notion of reuse. It’s time for the era of extreme reuse!
Wait…
Continue reading "Just Reusing Your Content Isn’t Working Anymore"Tuesday, November 6, 2012
Why You Need to Focus on Your Customers’ Trigger Moments
Consumers are fickle for the most part. And we have technology to thank for that.
With the acceleration of technical shifts, consumers have been trained to expect the new, whether that means better, faster, shinier, or just different. The prevailing argument—that some consumers will gravitate t…
Continue reading "Why You Need to Focus on Your Customers’ Trigger Moments"Monday, November 5, 2012
Stop Making These Three Excuses for Not Creating Videos
You’ve heard all the stats.
Over 88 million people watch an online video on a given day.
Online video is currently 40% of consumer Internet traffic.
75% of C-suite executives watch work-related videos weekly.
So, are you putting online videos to work for your organization?
I suspect peop…
Continue reading "Stop Making These Three Excuses for Not Creating Videos"Friday, November 2, 2012
Calling All Marketers: A Free Mobile Marketing Virtual Conference
Mobile marketing continues to grow in its reach and power. To help you harness it all, we’re inviting you to Digital Marketing World: Mobile Marketing.
Our virtual doors open at 10:30 a.m. (Eastern time) on Friday, November 9.
The first session starts at 11 a.m. The session is called Getting S…
Continue reading "Calling All Marketers: A Free Mobile Marketing Virtual Conference"Tuesday, October 30, 2012
Four Marketing Takeaways From the B&N College Marketing Report
Barnes & Noble College Marketing recently published a report detailing its survey of 7,500 college students nationwide regarding their perceptions about advertising practices and their consumption patterns. The report draws a number of conclusions, and each of them has a potential marketing…
Continue reading "Four Marketing Takeaways From the B&N College Marketing Report"
