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There is a difficult balance we marketers and business owners face when creating special offers for our customers. It requires discipline and problem-solving to build programs to drive sales and awareness in the short run, without doing damage to the brand in the long run.
This week, I received a…
Continue reading "A Lesson in Building a Better Promotional Offer"E-mail mailbox providers are marketers, too. Shocking to remember, I know. Yet, the product managers at the global mailbox providers like Yahoo!, Hotmail/MSN and Gmail have been busy trying to make their email services more valuable to subscribers. They’ve noticed the clutter, too. That’s…
Continue reading "3 Steps for Clearing Hurdles to an Ultra-Managed Inbox"To help make an idea great, it has got to have a “why” attached to it (the justification) and a “how” to make it possible (the logistics).
Sometimes, when brainstorming, people become attached to certain ideas. Or maybe there is an idea they’ve brought in with them to the meeting. Or you’ll come…
Continue reading "Why (And How) to Develop Great Ideas"If you’ve done your marketing job right, and you’ve got a customer standing in front of you with cash in hand, then you’ve got to make sure you are able to take that cash and put it in your pocket. However, too many businesses and bloggers make it too difficult for their customers to buy from them….
Continue reading "An Online Maxim: Make It Simple for People to Buy From You"Compromise gets a bad rap in the United States. Departing with anything less than the biggest, the best, and the most reflects weakness.
However, at the office, working in teams among differing business disciplines creates situations where there are opposing opinions on how to reach a similar goa…
Continue reading "Hitting Your Target (With a Diagram)"Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential. Marketers need to get back to basics and implement smart, tested strategies in order…
Continue reading "5 Tips for Email Marketing Deliverability"You know who gives me the best business advice without trying? My two-and-a-half-year old daughter. Lately, I can’t help but be struck at how similar she is to a typical B2B buyer.
They’re independent.
My daughter’s favorite sentence is, “I do it myself.” No longer does she want my hel…
Want to be known as a go-to person? Then you better learn how to “Fame,” says Richard Laermer, co-founder of The Bad Pitch Blog, president of NYC-based RLM PR and founder of “How to Fame,” a program designed to inform and instruct us on how we can achieve Pragmatic Notoriety.
No, not like…
Continue reading "Fame: Show Why You’re Different & Why Others Should Care"
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