Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
I was at a small conference break-out session a little while back when a colleague and I started chatting. He works in a particular line of lighting at a major manufacturer. We were talking about the merits of that lighting versus other types. I commented that the better of the two options would be…
Continue reading "Are You Really Marketing—or Just Advertising?"It almost sounds too good to be true. A secret formula that can guarantee you will come up with more, better ideas?
Does it involve snake oil? Well, it isn’t a secret and, no, no snake oil. Author and inventor, Doug Hall has studied years of research of successful (and not-so-successful) brainsto…
Continue reading "3 Proven Techniques for Generating Big Ideas"Long used as a cheap mainstay for processed foods on supermarket shelves, food manufacturers have gone back to using sugar. Or honey. Anything but high-fructose corn syrup. Due to increasing concerns and bad press about high fructose corn syrup, many manufacturers have stopped using it. Losing…
Continue reading "Rebranding High Fructose Corn Syrup: Good or Bad Idea?"A few weeks ago, I spoke at ExactTarget’s Connections 2010 event about my favorite subject of Content—specifically: What Stories, Blogs, Video & More Should Be Doing for You (and Your Clients).
The upshot was how to bring content (like stories, podcasts, blogs, and so on) more central to an…
Continue reading "What a Squishy Thing Like ‘Storytelling’ Has to Do With Business"Last week, I wrote: If you want a creative company, focus more on fostering a creative culture instead of worrying about hiring “creative people.” Since writing that article, I was able to experience a case study at the Hershey Company in Hershey, Pennsylvania. (You know, the town that smells like…
Continue reading "Clever Ideas Can Sound Crazy … At First"A recent Bloomberg News article focuses on what P&G’s FutureWorks is thinking: Tide dry cleaning franchises and Mr. Clean car washes. What?
When the world’s No. 1 consumer products brand decides to get into franchising service-based businesses, it’s worth talking about.
Interestingly…
Continue reading "Doing the Unexpected: Proctor & Gamble Gets Into a New Game"
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
