Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Want to plan a large-scale event for your business, but you’re a bit strapped for funds? Consider putting on a virtual conference.
Though we love live events at MarketingProfs, we also love virtual conferences. However, though everyone can understand the draw of a live event, some marketers may …
Continue reading "Four Awesome Reasons Why Virtual Conferences Rule"Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Continue reading "Choose Your Own Marketing Adventure: Erika Napoletano on Facing Challenges and Getting Creative"How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that.
BuzzFeed is the headliner of a media zeitgeist that is al…
Continue reading "The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End"The B2B business world is no longer a black and white world, that’s for sure, and while there’s no one right choice, having multiple good options makes it even more difficult to choose the right one for you.
Which markets do you go after? Where do you allocate your budget? How do you prioritize w…
Continue reading "The Five Biggest Challenges Facing B2B Marketers in 2013"Selling has never been easy, and in a digital era where you don’t even have a chance to meet the customers face to face, selling can turn into a tough war. How can you and your sales team overpower your competitors and fight over valuable customers?
Below are three weapons you must have before …
Continue reading "Three Weapons to Help You Win Sales From Your Competitors"In Daniel Pink’s new book, To Sell is Human, Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. That explains the popularity of the term…
Continue reading "Marketers, Give Your Salespeople the Info They Need to Succeed"A systemic lack of empathy increases the odds of business failure.
I don’t intend that as a maxim of corporate responsibility—although it surely applies in that vein. No, an empathetic approach toward viewing customers when developing products, marketing, and communications is essential to cl…
Continue reading "Why Marketers Need to Develop Their Sense of Empathy"You’ve worked hard to prepare your presentation slides, and you believe you know how to capture the attention of the people seated before you. However, once your slides go up, you notice snickers here and there in the audience. Why are they snickering? What mistakes in your presentation slides…
Continue reading "Three Reasons People Hate Your Presentation Slides"
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
