Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Own Marketing Adventure: Tim Washer on Brainstorming and Listening to the Advice of Good Friends"
Posts Tagged ‘Strategy and Tactics’
Friday, April 12, 2013
Tuesday, April 9, 2013
According to Forrester Research, marketers will blast out a record number of 258 billion emails this year—a 63% jump from just the year before. While many companies may be pounding their chests about those rapidly growing email lists, just as many companies may be overlooking big opportunities to…Continue reading "Four Types of Customer Data Every Email Marketer Should Know"
Wednesday, April 3, 2013
Google recently announced a major change to AdWords, called Enhanced Campaigns. The change is considered major for two reasons.
First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more d…Continue reading "Enhanced Campaigns: What Do Google’s Major Changes to AdWords Mean for You?"
Monday, April 1, 2013
I’ve been fishing since the invention of the Sony Walkman. My father started me catching fish in a bucket with a string and a coat hanger, and I was hooked (pun intended) ever since. Through the years, I have evolved into a very formidable foe to anything with gills and fins.
One lesson I’ve le…Continue reading "What Subject Lines and Fishing Have in Common"
Tuesday, March 26, 2013
Want to plan a large-scale event for your business, but you’re a bit strapped for funds? Consider putting on a virtual conference.
Though we love live events at MarketingProfs, we also love virtual conferences. However, though everyone can understand the draw of a live event, some marketers may …Continue reading "Four Awesome Reasons Why Virtual Conferences Rule"