MarketingProfs Daily Fix Blog

Posts Tagged ‘Strategy and Tactics’

Friday, April 12, 2013

Choose Your Own Marketing Adventure: Tim Washer on Brainstorming and Listening to the Advice of Good Friends

Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…

Continue reading "Choose Your Own Marketing Adventure: Tim Washer on Brainstorming and Listening to the Advice of Good Friends"

Tags: B2B, b2b marketing, Content, customer experience, customers, Leadership, Marketing, MarketingProfs B2B Forum 2013, Strategy and Tactics
Posted at: 9:54 am in Content, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1288)

Thursday, April 11, 2013

Four Questions to Ask Yourself Before Adapting Traditional Marketing Techniques for Social Media

Why have only 34% of marketers generated leads using Twitter? Why is this number so low if new users keep signing up for social networks and companies keep publishing posts about taking advantage of those networks for marketing?
…

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Tags: customers, Email Marketing, Innovation, Marketing Strategy, Social Media, Strategy and Tactics
Posted at: 10:02 am in Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1288)

Tuesday, April 9, 2013

Four Types of Customer Data Every Email Marketer Should Know

According to Forrester Research, marketers will blast out a record number of 258 billion emails this year—a 63% jump from just the year before. While many companies may be pounding their chests about those rapidly growing email lists, just as many companies may be overlooking big opportunities to…

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Tags: Email Marketing, Marketing, Strategy and Tactics
Posted at: 10:01 am in Email Marketing, Featured Posts, General Management, Headline | Permalink | Comments (1) | Trackbacks (1288)

Monday, April 8, 2013

82 Percent of CMOs Plan to Increase Their Social Media Use (and You Should, Too)

I love social media. No need to twist my arm—I’ll admit it. I check in on Foursquare and follow and post updates on Facebook, all while tweeting and following my personal and professional interests on Twitter and connecting to other digital aficionados on LinkedIn. The why is simple—I get…

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Tags: Branding, Leadership, Marketing, Social Media, Social networking, Strategy and Tactics
Posted at: 10:02 am in Featured Posts, General Management, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (2) | Trackbacks (1288)

Friday, April 5, 2013

Choose Your Own Marketing Adventure: Carlos Hidalgo on Working With Large Marketing Organizations and Delivering Hard News

Continue reading "Choose Your Own Marketing Adventure: Carlos Hidalgo on Working With Large Marketing Organizations and Delivering Hard News"

Tags: B2B, Content, Marketing, MarketingProfs, MarketingProfs B2B Forum 2013, Social Media, Strategy and Tactics
Posted at: 9:55 am in Content, Customer Relationships, Featured Posts, General Management, Headline, Marketing | Permalink | Comments (1) | Trackbacks (1288)

Wednesday, April 3, 2013

Enhanced Campaigns: What Do Google’s Major Changes to AdWords Mean for You?

Google recently announced a major change to AdWords, called Enhanced Campaigns. The change is considered major for two reasons.

First, the number and substance of changes are quite substantial. Second, the upgrade requires a migration for each campaign in an account. I’ll explain each in more d…

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Tags: Google, Marketing, Mobile Marketing, SEO, Strategy and Tactics
Posted at: 10:03 am in Customer Behavior, Featured Posts, General Management, Headline, Marketing, SEO Marketing, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1288)

Monday, April 1, 2013

What Subject Lines and Fishing Have in Common

I’ve been fishing since the invention of the Sony Walkman. My father started me catching fish in a bucket with a string and a coat hanger, and I was hooked (pun intended) ever since. Through the years, I have evolved into a very formidable foe to anything with gills and fins.

One lesson I’ve le…

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Tags: customer experience, customers, Email Marketing, Marketing, Strategy and Tactics
Posted at: 9:58 am in Customer Behavior, Customer Relationships, Email Marketing, Featured Posts, Headline, Marketing | Permalink | Comments (8) | Trackbacks (1288)

Friday, March 29, 2013

What the New Facebook News Feed Means for Marketers

Facebook’s News Feed is one of the most viewed pages on the Web. Any significant changes impact broad swaths of businesses, with sweeping consequences to partners, publishers, and users. Even without changes to EdgeRank, the new Facebook News Feed design changes will deliver a tangible performance…

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Tags: Advertising, Facebook, Marketing, Social Media, Strategy and Tactics
Posted at: 10:03 am in Advertising, Content, Customer Behavior, Featured Posts, General Management, Headline, Marketing, Social Media | Permalink | Comments (2) | Trackbacks (1288)

Thursday, March 28, 2013

How AT&T, Whole Foods, and REI Will Survive Social Darwinism: The Three Cs of Social

In the last 10 years, companies have been trying to keep pace with the shift in consumer behavior as platforms like Facebook and Twitter become commonplace—and even expected—channels for communication. With changing norms, the increasing speed of technological innovation, and limited resources,…

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Tags: Branding, Content, Content Marketing, Marketing, Social Media, Strategy and Tactics
Posted at: 10:03 am in Content, Content Marketing, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (7) | Trackbacks (1288)

Tuesday, March 26, 2013

Four Awesome Reasons Why Virtual Conferences Rule

Want to plan a large-scale event for your business, but you’re a bit strapped for funds? Consider putting on a virtual conference.

Though we love live events at MarketingProfs, we also love virtual conferences. However, though everyone can understand the draw of a live event, some marketers may …

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Tags: customer experience, customers, Marketing, Strategy and Tactics, virtual conferences, Virtual Events
Posted at: 10:00 am in Customer Relationships, Featured Posts, General Management, Headline, Marketing, Small Business Marketing, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1288)