Brands have shifted from simply having a social presence to listening and now proactively engaging—fundamentally transforming the way they build relationships and deliver positive customer experiences.
Posts Tagged ‘Strategy and Tactics’
Tuesday, August 27, 2013
If you write blog posts for your business, you already know that coming up with new and exciting topics every day can start to feel pretty darn near impossible.
Monday, August 12, 2013
100 billion emails. That is how many business emails will be sent and received in 2013. Per day.
As a PR professional, I craft countless emails each day. Don’t tell my boss (or clients!) … but sometimes, I find myself plowing through the drafting process too quickly, to check i…Continue reading "Make Sure Your Emails Are Wicked Smaht [Slideshow]"
Friday, July 26, 2013
When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers. But new research shows that this is only half the story. When you factor in mobile devices, the new Apple…Continue reading "Three Marketing Tactics for Grabbing the Attention of the Emerging Apple Demographic"
Thursday, July 25, 2013
As marketers, we can easily feel overwhelmed when going up against much bigger rivals. The big dogs can have an impressive legacy, unique branding, and deep pockets. Does that mean we can’t compete with them? Hardly! Many examples of smaller companies eventually outflanking their much bigger rivals…Continue reading "How Underdogs Can Market Effectively"
Wednesday, July 17, 2013
Once a mainstay of online advertising, third-party tracking through cookies is under a full-blown attack.
Firefox now blocks third-party cookies by default; Microsoft is implementing Do Not Track by default in Internet Explorer 10; Safari has blocked third-party cookies for over a decade. And AdB…Continue reading "Cookies Leave a Bad Taste in Users’ Mouths"
Tuesday, July 16, 2013
Social media has made it more important than ever for companies to use a wide variety of imagery and visual techniques to represent their business, products, and services. Visually enhanced content attracts more attention, and it is more likely to be shared on social networks than plain text is.
…Continue reading "Three Eye-Pleasing Ideas for Developing Visual Content for Your Business"
Monday, July 15, 2013
Choose Your Marketing Adventure: Rohit Bhargava on Learning About Consumer Marketing and Breaking Through a Creative Block
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Marketing Adventure: Rohit Bhargava on Learning About Consumer Marketing and Breaking Through a Creative Block"