Despite the fact that glitz and abundance are alive and well in mainstream media (think: Bravo’s The Real Housewives and E!’s Keeping Up with the Kardashians), there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness….
Continue reading "Top 10 Public Figures Who Are Also Mindful Consumers"Posts Tagged ‘Strategy and Tactics’
Friday, July 16, 2010
Wednesday, June 30, 2010
Companies Add Zest and Spice to Product Lines
A recent Wall Street Journal article, “A Taste for Hotter, Mintier, Fruitier” points to a growing trend among American consumers. Food companies that are looking for ways to appeal to changing consumer tastes have hit on a winning idea: bolder, more intense flavor profiles. They’re going into…
Continue reading "Companies Add Zest and Spice to Product Lines"Friday, June 25, 2010
Know Your Competition, And Avoid Customer Break-Ups
Customers are fickle. Just when you think you’re in a steady relationship … their eyes are drawn to a more attractive suitor.
We spend so much of our time time trying to make and keep our customers happy that we may forget others—the competition—are trying to make them happier. Blasted comp…
Continue reading "Know Your Competition, And Avoid Customer Break-Ups"Thursday, June 24, 2010
7 Business Lessons From World Cup 2010
When Landon Donovan scored a winning goal yesterday in overtime, he put the U.S. World Cup team at the top of its group for the first time since 1930. And people who never cared about soccer were suddenly talking about it everywhere in the media. Some of them might even start watching World Cup 2010…
Continue reading "7 Business Lessons From World Cup 2010"Friday, June 18, 2010
Why We Brainstorm: To Solve, Grow, Think and Create
Research shows we spend half of each working day in meetings. Tens of millions of meetings happen each day. All these meetings about all sorts of topics and all these hours generating ideas can be boiled down into four basic reasons:
To SOLVE or fix something
To GROW a part of the business
T…
Wednesday, May 26, 2010
Don’t Confuse the Customer: Limit Choices, Make More Sales
Sometimes, too much of a good thing is just too much. There’s an argument to be made concerning over-assortments of consumer products in one category after the other. A recent article in Toronto’s Globe and Mail notes, “In store aisles, less is more, but customers can still be particular”…
Continue reading "Don’t Confuse the Customer: Limit Choices, Make More Sales"Monday, May 17, 2010
The Practice of ‘Why?’
We operate in a new era of marketing that is much more egalitarian than in the past. Consider these new realities:
Message Source: Buyers consume information about brands from a variety of sources, much of it produced by people outside the company itself. This is particularly true in B2…
Continue reading "The Practice of ‘Why?’"Tuesday, May 11, 2010
Overheard at the Forum: 30 Lessons for B2B Marketers
Here’s the main point of this post: To wrap up the MarketingProfs B2B Forum, which took place last week in Boston. Close to 442 business-to-business marketers flocked to my hometown to share lessons and best practices in finding and nurturing customers.
But those two sentences, while dead-on, don…
Continue reading "Overheard at the Forum: 30 Lessons for B2B Marketers"Monday, May 10, 2010
Don’t Assume You Know Your Customer’s Plan
Eric Hom of Ticketmaster offers some cautionary words about profiling Web users based on prior behavior. Because people buy things for other people, not everything they buy will be a good predictor of what they’re likely to want to buy for themselves. At least, that’s Ticketmaster’s experience in…
Continue reading "Don’t Assume You Know Your Customer’s Plan"Thursday, May 6, 2010
MarketingProfs B2B Forum 2010: Integrating Social Media Into Overall Strategy
My favorite sessionat the MarketingProfs B2B Forum was the “Case Study Swap Meet: Proven Success Stories Integrating Social Media into Overall Strategy.” It was ably run by “CK” Kerley and was jam-packed with experience-based insights on social media integration.
Here’s my recap:
Ron Casalott…
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