MarketingProfs Daily Fix Blog

Posts Tagged ‘Strategy and Tactics’

Friday, July 27, 2012

The Hero Model: A Marketing Strategy to Win Olympic Gold

A guest post by Tim Riesterer of Corporate Visions.

The 2012 Summer Olympic Games start today. Over the past few weeks, marketing and advertising campaigns related to the games have appeared on billboards, the radio, and—most prominently—on TV.

One stand-out example is this P&G Olympic…

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Tags: Content, Content Marketing, customer experience, Innovation, Marketing, Strategy and Tactics
Posted at: 10:00 am in Branding, Content, Content Marketing, Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1540)

Wednesday, July 25, 2012

Five Tips for Crafting a Tablet Strategy (Yes, Tablets Need Their Own Category)

Newsflash: The iPad is revolutionizing mobile shopping. OK, so that may not seem like news as we’ve known that tablets are driving new shifts in consumer and business behavior that change the way marketers must connect with their audiences. Now, new research shows that tablet users are a whole new…

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Tags: customer experience, customers, Innovation, Marketing, Strategy and Tactics, tablet computers
Posted at: 9:55 am in Advertising, Campaign Management, Direct Marketing, Featured Posts, Headline, Marketing Smarts, Marketing Strategy, Mobile Marketing | Permalink | Comments (3) | Trackbacks (1540)

Monday, July 23, 2012

Hear Ye, Hear Ye: Use LinkedIn Announcements to Generate Leads

With a user base of 160+ million and climbing, LinkedIn is a powerful and robust professional networking tool. In fact, maintaining an updated profile and regularly participating on the site is a great way to land a job, attract new clients, and stay up to date with your peers and colleagues.

And…

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Tags: Branding, customers, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 9:58 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Marketing Tools, Social Media | Permalink | Comments (12) | Trackbacks (1540)

Friday, July 20, 2012

Discover Marketing Humor, Inspiration, and Tips on the MarketingProfs Pinterest Board

At MarketingProfs, we love content in all its forms. So, on this Free Friday, we invite you to celebrate the world of visual content marketing on the MarketingProfs Pinterest board.

What can you find on the MarketingProfs Pinterest board?

No, not snoozy sets of corporate logos and endless text…

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Tags: Branding, Marketing, MarketingProfs, Social Media, Strategy and Tactics
Posted at: 9:27 am in Content, Customer Relationships, Featured Posts, Headline, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1540)

Wednesday, July 18, 2012

Drip Marketing: Build Relationships Little by Little, Drop by Drop

Before consumers buy from you, they must know, like, and trust you. Moving along that continuum takes time and patience. In today’s snug economic times, earning enough trust to get someone to crack open their wallet or company checkbook is no small feat.

That’s why we’re such big proponents…

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Tags: customer experience, customer service, customers, drip marketing, Marketing, Strategy and Tactics
Posted at: 9:52 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing, Strategy and Tactics | Permalink | Comments (10) | Trackbacks (1540)

Tuesday, July 17, 2012

Four Tips for Creating an Effective Lead Scoring Program

A guest post by Ashley Furness of Software Advice.

Most companies dream of being flooded with leads. And why wouldn’t they? More leads provide more chances to close deals. But high-lead volume also has its drawbacks: Your best prospects might be falling through the cracks because your salespeopl…

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Tags: customers, Lead Generation, Sales, Strategy and Tactics
Posted at: 10:01 am in Customer Behavior, Featured Posts, Headline, Marketing, Marketing Tools, Sales, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1540)

Monday, July 16, 2012

Avoid Social Media Slip-Ups: Three Tips for Managing Your Online Reputation

A guest post by Clare Evans of Bird and Co.

Though most social media failures may not be as spectacular as Kenneth Cole’s error—the clothing company infamously jumped on a hashtag bandwagon in 2011 and things went spectacularly wrong—social media can prove damaging for your reputation if yo…

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Tags: Content, customer experience, customers, Marketing, Social Media, Strategy and Tactics
Posted at: 10:01 am in Content, Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Social Media, Strategy and Tactics | Permalink | Comments (11) | Trackbacks (1540)

Friday, July 13, 2012

Get a Free Downloadable Search Marketing Guide From MarketingProfs

Want to make finding your business easy for potential clients and current customers?

If so, you’ll want to download the free search marketing guide from MarketingProfs and to read it right away. (Or at least, you’ll want to skim through the guide until you’ve got time to soak it all in.)

…

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Tags: Content, Marketing, search marketing, Strategy and Tactics
Posted at: 10:00 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing, SEO Marketing, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1540)

Wednesday, July 11, 2012

Five Successful Ways to Use QR Codes

A guest post by Sherry Orel of Brand Connections.

QR codes were starting to get a bad rap because marketers were using them so mindlessly. Now, we are finally beginning to see some good examples of how the codes can help further a brand story.

The change in useless to useful action codes has b…

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Tags: Advertising, Content, customer experience, Marketing, QR codes, Social Media, Strategy and Tactics
Posted at: 2:05 pm in Advertising, Content, Customer Behavior, Customer Relationships, Featured Posts, Graphic Design and Packaging, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1540)