The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
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Posts Tagged ‘Strategy and Tactics’
How to Find ROI in the Multichannel Marketing Haystack
A guest post by Irv Shapiro of Ifbyphone.
Admit it: Sometimes, you get knots in your stomach when you think about trying to attach measurable outcomes to all of your company’s multichannel marketing campaigns.
The (sort of) good news is that you’re not alone. Even veteran marketers are h…
Continue reading "How to Find ROI in the Multichannel Marketing Haystack"Tuesday, February 7, 2012
The Questions I Would Ask If I Were Marketing Your Business
Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Continue reading "The Questions I Would Ask If I Were Marketing Your Business"Monday, February 6, 2012
How to Deliver Your Sales Pitch, So Folks Listen
A guest post by Sarika Periwal of karmaCRM.
Talking is the best tool of a salesperson. The only way that you have face to face of convincing a person to buy a specific product or service is by convincing them that they need it. This includes highlighting the benefits that the product brings to th…
Continue reading "How to Deliver Your Sales Pitch, So Folks Listen"Friday, February 3, 2012
7 Reasons You Need to Love Lead Management
A guest post by Sarah Goliger of HubSpot.
When it comes to converting your leads into sales, lead management is a crucial and powerful tool. Most of your leads will not be ready to engage with a salesperson after their first conversion, but are potentially qualified and require further nurturing …
Continue reading "7 Reasons You Need to Love Lead Management"Monday, January 30, 2012
Lights, Camera, Meeting: Web-cam Tips for Your Next Video Conference
A guest post by Sean O’Brien of PGi.
Companies are incorporating video meetings into their business routines to communicate with distant business partners, grow and nurture customer relationships, and keep teleworkers in the loop. However, unlike other technologies that most professionals are com…
Continue reading "Lights, Camera, Meeting: Web-cam Tips for Your Next Video Conference"Friday, January 27, 2012
Free Friday: Learn How to Give Your Customers a Fantastic Brand Experience
Want to gain and retain more customers through improved cross-channel customer interactions? Then check out this Free Friday’s offering: the opportunity to attend the free seminar Optimizing the Customer Journey: Strategy and Case Study.
Guest speaker and vice president and principal analyst at …
Continue reading "Free Friday: Learn How to Give Your Customers a Fantastic Brand Experience"Wednesday, January 25, 2012
Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
The main problem is simple: You and your competit…
Continue reading "Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee"Friday, January 20, 2012
Free Friday: Attend DMW and Become a Smarter Marketer
On this Free Friday, we’re inviting you to the Digital Marketing World: Smarter Marketer FREE virtual conference on Feb. 10.
This free virtual conference is extra-special because it’s both hosted by MarketingProfs and features MarketingProfs folks for its three info-packed sessions.
At 11 a….
Continue reading "Free Friday: Attend DMW and Become a Smarter Marketer"