MarketingProfs Daily Fix Blog

Posts Tagged ‘Strategy and Tactics’

Wednesday, May 22, 2013

Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid’s Mom Helps Out)

A recent Forbes article described Millennials as elusive, self-involved, opinionated, and impatient. The Millennial economy is a “participation economy.” In other words, Millennials want to play a role in every aspect of your business—from product development to marketing and the customer…

Continue reading "Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid’s Mom Helps Out)"

Tags: Advertising, baby boomers, customers, Marketing, Millennials, Strategy and Tactics
Posted at: 10:01 am in Campaign Management, Customer Relationships, Featured Posts, Headline, Marketing | Permalink | Comments (1) | Trackbacks (1431)

Thursday, May 16, 2013

iStrategy Miami: Crucial Takeaways From the Digital Marketing Event

iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.

For those folks who couldn’t make it to iStrategy Mi…

Continue reading "iStrategy Miami: Crucial Takeaways From the Digital Marketing Event"

Tags: business, Facebook, Marketing, Social Media, Strategy and Tactics
Posted at: 9:55 am in Featured Posts, Headline, Marketing Strategy, Marketing Thought Leadership, Social Media, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (1) | Trackbacks (1431)

Wednesday, May 15, 2013

What Marketers Can Learn From Moneyball

Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.

But many businesses aren’t operating on an all-star budget; when a company …

Continue reading "What Marketers Can Learn From Moneyball"

Tags: Marketing, Strategy and Tactics
Posted at: 10:01 am in Advertising, Content, Featured Posts, Headline, Marketing Analytics and Modeling | Permalink | Comments (1) | Trackbacks (1431)

Monday, May 13, 2013

The Frugal Content Marketer’s Secret Weapon: Fiverr

There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can…

Continue reading "The Frugal Content Marketer’s Secret Weapon: Fiverr"

Tags: Content, Content Marketing, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 10:07 am in Content, Content Marketing, Featured Posts, General Management, Headline, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1431)

Tuesday, May 7, 2013

Focus on Both Brand Building and Revenue Generation (Not Just One)

There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.

Marketing agencies are being held more and more accou…

Continue reading "Focus on Both Brand Building and Revenue Generation (Not Just One)"

Tags: Branding, customer experience, customers, Lead Generation, Marketing, Strategy and Tactics
Posted at: 10:05 am in Branding, Campaign Management, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1431)

Friday, May 3, 2013

Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content

Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…

Continue reading "Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content"

Tags: Content, Content Marketing, customers, Marketing, Strategy and Tactics
Posted at: 9:57 am in Content, Content Marketing, Featured Posts, General Management, Headline | Permalink | Comments (0) | Trackbacks (1431)

Thursday, April 25, 2013

Five Reasons Why Market Research Matters (and Five Tips for Using It)

All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…

Continue reading "Five Reasons Why Market Research Matters (and Five Tips for Using It)"

Tags: customer experience, customer service, Marketing, Strategy and Tactics
Posted at: 10:04 am in Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Market Research, Marketing, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1431)

Tuesday, April 23, 2013

Two Surefire Openings to Grab Your Audience’s Attention

I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…

Continue reading "Two Surefire Openings to Grab Your Audience’s Attention"

Tags: business, Content, customer experience, customers, Marketing, Strategy and Tactics
Posted at: 10:03 am in Content, Customer Behavior, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1431)