A recent Forbes article described Millennials as elusive, self-involved, opinionated, and impatient. The Millennial economy is a “participation economy.” In other words, Millennials want to play a role in every aspect of your business—from product development to marketing and the customer…Continue reading "Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid’s Mom Helps Out)"
Posts Tagged ‘Strategy and Tactics’
Wednesday, May 22, 2013
Wednesday, May 15, 2013
Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.
But many businesses aren’t operating on an all-star budget; when a company …Continue reading "What Marketers Can Learn From Moneyball"
Tuesday, May 7, 2013
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Marketing agencies are being held more and more accou…Continue reading "Focus on Both Brand Building and Revenue Generation (Not Just One)"
Friday, May 3, 2013
Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content"
Thursday, April 25, 2013
All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for…Continue reading "Five Reasons Why Market Research Matters (and Five Tips for Using It)"
Tuesday, April 23, 2013
I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then,…Continue reading "Two Surefire Openings to Grab Your Audience’s Attention"