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MarketingProfs Daily Fix Blog
White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can’t measure ROI.
On the downside, white socks are vanilla to the bosses and not always welcome in the Board Room. Furthermore, they represent discretiona…
Continue reading "Marketing Is a Lot Like White Socks"Social Media and Social Networking can be effective tools for growing our businesses when they are part of our marketing mix. However, if they are the sole source of our marketing plan, we fail to reach the majority of our potential customers, especially if we are a B2B business.
Let’s get real! M…
Continue reading "How to Add 10 New Clients in the Next 12 Months"We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag on their intelligence. When they don’t, we predict their failure. This past weekend I spent some time thinking about that and decided to check myself and my marketing firm out. I…
Continue reading "Do You Take Your Own Advice?"I just received an email touting a download of some research that purported to give me proven strategies for success. Here’s an interesting question: Can any strategy be proven to be successful?
Sure, you can set up a strategy and see if it succeeds or not. But could you gather data from hundreds …
Continue reading "(Un)Proven Strategies"