MarketingProfs Daily Fix Blog

Posts Tagged ‘strategic planning’

Friday, October 1, 2010

5 Things to Know Before Buying Marketing Automation

I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…

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Tags: b2b lead generation, b2bmarketing, CRM, customers, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, marketing process, Marketing Strategy, strategic planning
Posted at: 11:19 am in Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Planning and Measurement | Permalink | Comments (6) | Trackbacks (1285)

Thursday, January 7, 2010

New Markets: Too Late For Green Technology?

In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that state and privately owned Chinese enterprises are establishing strong footholds. In a race to develop…

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Tags: Apple model, blue ocean strategy, China, competitive advantage, green economy, green energy, green jobs, green technology, growth, new markets, Paul Volcker, strategic planning, Strategy and Tactics
Posted at: 10:15 am in FeaturedPosts, Global Marketing, Marketing Leadership, Marketing Strategy | Permalink | Comments (11) | Trackbacks (1285)

Wednesday, July 15, 2009

When Strategic Planning Gets Locked in the Basement

Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today’s volatile and chaotic marketplace, some executives argue that it’s better to “fly by the seat of your pants” and skip forecasting. What happens when strategic…

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Tags: adverse events, Bear Stearns, Black Swan, Enron, forecasting, Jeff Skilling, strategic marketing, strategic planning
Posted at: 9:47 am in Featured Posts, Marketing Leadership, Marketing Strategy, Strategy and Tactics | Permalink | Comments (19) | Trackbacks (1285)