Marketers are often focused with gaining competitive advantage—combining resources to beat the competition. However, the concept of comparative advantage—or “producing something at the lowest cost of anyone else”—shouldn’t be overlooked as a way to win in the marketplace. And one…
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Tuesday, November 2, 2010
Wednesday, July 15, 2009
When Strategic Planning Gets Locked in the Basement
Strategic planning helps marketers answer what to sell, who will buy it, and how to beat competitors in the marketplace. However, in today’s volatile and chaotic marketplace, some executives argue that it’s better to “fly by the seat of your pants” and skip forecasting. What happens when strategic…
Continue reading "When Strategic Planning Gets Locked in the Basement"