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If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse with a mystic.)
We all operate on perpetual information overload. That means that our mental filte…
Continue reading "Four Must-Haves for Enlightening Your Customers"New York Times writer Nate Silver, based on his analysis of the numbers, predicted that the 49ers would win the Super Bowl.
I, based on my belief that the redemption of Ray Lewis (and his journey from accused murderer to mentor and motivational speaker) offered the American people a compelling a…
Continue reading "Super Bowl Stories vs. Statistics: Which Won?"For many fans of Instagram, the news that Facebook is acquiring the photo-sharing mobile platform is a little like hearing that your best friend is engaged to that jerk. She might be thrilled. But you can’t help but feel a sense of doom about the whole arrangement.
The sense of foreboding is beca…
Continue reading "Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy?"The inevitable comparisons between golfers have begun: Rory McIlroy vs. Tiger Woods. The style of play. The statistics. The fact both won major tournaments in their salad days: McIlroy’s recent U.S. Open win at the ripe old age of 22 and Tiger Woods’s first Masters Tournament at age 21.
Both …
Continue reading "Does the PGA Brand Need a New Rivalry?"Marketers inherently know it’s easier to tell a story than sell someone on the key features and benefits of a product or service. As Seth Godin points out in All Marketers Are Liars, good stories “engage the consumer” and “appeal to our senses.” Yet the best story in the world may fall on…
Continue reading "Know Your Audience When Telling Stories"Let’s face it: American car manufacturers are in a major funk, and have been for some time. Cadillac, though, has been a bright spot. Talk about an iconic American brand that had been dying a slow, dignified death for the past few decades… only to make a dramatic U-turn at the dawn of the new…
Continue reading "Not Your Granddaddy’s Cadillac"It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards’ recurring cancer and her husband’s plan to continue with his presidential campaign. While you may or may not have read all of the April 1st New York Times article by Jane Gross, I was struck by a few…
Continue reading "Reaching Voters: Personal Narrative in Politics"
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