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MarketingProfs Daily Fix Blog
The inevitable comparisons between golfers have begun: Rory McIlroy vs. Tiger Woods. The style of play. The statistics. The fact both won major tournaments in their salad days: McIlroy’s recent U.S. Open win at the ripe old age of 22 and Tiger Woods’s first Masters Tournament at age 21.
Both …
Continue reading "Does the PGA Brand Need a New Rivalry?"Marketers inherently know it’s easier to tell a story than sell someone on the key features and benefits of a product or service. As Seth Godin points out in All Marketers Are Liars, good stories “engage the consumer” and “appeal to our senses.” Yet the best story in the world may fall on…
Continue reading "Know Your Audience When Telling Stories"Let’s face it: American car manufacturers are in a major funk, and have been for some time. Cadillac, though, has been a bright spot. Talk about an iconic American brand that had been dying a slow, dignified death for the past few decades… only to make a dramatic U-turn at the dawn of the new…
Continue reading "Not Your Granddaddy’s Cadillac"It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards’ recurring cancer and her husband’s plan to continue with his presidential campaign. While you may or may not have read all of the April 1st New York Times article by Jane Gross, I was struck by a few…
Continue reading "Reaching Voters: Personal Narrative in Politics"