When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school’s mantra: Don’t tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra…
Continue reading "What Does Your Customer Look Like?"Posts Tagged ‘stories’
Wednesday, December 10, 2008
What Does Your Customer Look Like?
Tags: answers, communications, ideal clients, ideal customers, Marketing, messages, questions, stories
Posted at: 10:32 am in Featured Posts | Permalink | Comments (9) | Trackbacks (827)
Monday, January 7, 2008
‘Video, Will You Take Story as Your Lawfully Wedded Wife?’
One of my concerns about video — in a blog or as a “videocast” on the Web — is in its becoming a clutter of talking heads: person in front of fixed camera, talking. Which means, frankly, an audience of site visitors, yawning. Or worse, leaving.
I can’t help but think of “talking head” videos as …
Continue reading "‘Video, Will You Take Story as Your Lawfully Wedded Wife?’"Tags: drama, stories, story, video
Posted at: 7:21 am in Featured Posts | Permalink | Comments (20) | Trackbacks (827)
