Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"
Posts Tagged ‘stories’
Monday, January 7, 2008
One of my concerns about video — in a blog or as a “videocast” on the Web — is in its becoming a clutter of talking heads: person in front of fixed camera, talking. Which means, frankly, an audience of site visitors, yawning. Or worse, leaving.
I can’t help but think of “talking head” videos as …Continue reading "‘Video, Will You Take Story as Your Lawfully Wedded Wife?’"