Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…
Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"Posts Tagged ‘stories’
Thursday, November 1, 2012
What’s the Role of Transmedia Storytelling in Marketing?
Tags: audiences, banner ads, consumers, engagement, entertainment education, Entertainment Industries Council, entertainment industry, Facebook, health and social issues, Hollywood writers and creators, marketing tactics, mobile phones, multiple channels, Nedra Kline Weinreich, nonprofit marketing, nonprofits, PRISM Awards, product placement, products, stories, storytelling, television, transmedia storytelling, TV, TV commercials, Twitter, YouTube
Posted at: 10:02 am in Customer Relationships, Featured Posts, Headline, Marketing | Permalink | Comments (10) | Trackbacks (1290)
Wednesday, December 10, 2008
What Does Your Customer Look Like?
When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school’s mantra: Don’t tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra…
Continue reading "What Does Your Customer Look Like?"Tags: answers, communications, ideal clients, ideal customers, Marketing, messages, questions, stories
Posted at: 10:32 am in Featured Posts | Permalink | Comments (9) | Trackbacks (1290)
Monday, January 7, 2008
‘Video, Will You Take Story as Your Lawfully Wedded Wife?’
One of my concerns about video — in a blog or as a “videocast” on the Web — is in its becoming a clutter of talking heads: person in front of fixed camera, talking. Which means, frankly, an audience of site visitors, yawning. Or worse, leaving.
I can’t help but think of “talking head” videos as …
Continue reading "‘Video, Will You Take Story as Your Lawfully Wedded Wife?’"Tags: drama, stories, story, video
Posted at: 7:21 am in Featured Posts | Permalink | Comments (20) | Trackbacks (1290)
