When discussing social media and its use, far too many CEOs are telling their employees—and the rest of the world for that matter—that they know their company needs to be “doing social” while not practicing what they preach on a personal level.
…
Posts Tagged ‘steve olenski’
Thursday, February 9, 2012
The Biggest Challenge for Marketers: Engagement
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
The survey, which was conducted over a two-week period, queried nearly 800 marketing executives repr…
Continue reading "The Biggest Challenge for Marketers: Engagement"
