Dear CMO: Now that the dust has settled a bit on Jet Blue’s ill-fated flirtation with Yearly Kos, let’s all reflect on the lessons learned so we don’t have to go down this path on our own. I wrote about this over at Note to CMO, but the comments — both online and off — warranted a second look and…
Continue reading "Jet Blue, Yearly Kos, and How to Offend Everyone"Posts Tagged ‘Stephen_Denny’
Friday, July 27, 2007
Monday, July 9, 2007
Customers v. Warehouses: What Constitutes a Trend
The music industry has been declared dead. CD sales experienced the steepest plunge in recent memory, according to the RIAA, with a double-digit decline of 12.8%. Artist management now view CD sales as supplementary to the core business of concerts and merchandising, much like dishing out single…
Continue reading "Customers v. Warehouses: What Constitutes a Trend"Thursday, May 24, 2007
Marketing Lust
We can talk ourselves into almost anything. What constitutes a “need” at any given point of time falls anywhere on the axis that runs from “passing fancy” to “temporary insanity,” depending on the size and shape of the object of your desire.
Let’s forget for the moment about the Masters of the Uni…
Continue reading "Marketing Lust"Tuesday, May 15, 2007
Moving Culture Like Product
Dear CMO: Moving product is easy. Moving knowledge, as we’ve recently discussed, is harder.
We spend a considerable amount of time on branding, positioning, messaging architecture, and the outbound side of our desired self-image. Problems occur when our people can’t answer the third or fourth ques…
Continue reading "Moving Culture Like Product"