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MarketingProfs Daily Fix Blog
We’re all looking for ways to get that jump on the competition or trying to figure out how they keep getting that jump on you. Sometimes, both.
The problem is that we don’t know how to do it.
We’re looking for a missing owner’s manual that tells us how to “see what others miss” an…
Continue reading "Make These 5 Mental Shifts & Start Seeing the Opportunities Around You"There are some products that upon first glance by consumers are just “not for me,” such as communication headsets, wheeled luggage, bicycle helmets, and minimalist shoes. And if you’ve ever been responsible for “that product,” you know how hard it is to shake the perception that your…
Continue reading "3 Rules for Rule-Breaking Products"Do you know what an Eigen Value is?
“This sentence has five words.” That’s an Eigen Value. A self-defining entity, something unarguable. A truism.
When you say something like, “This sentence has lots and lots of words and syllables,” that’s not an Eigen Value. We could debate wheth…
Continue reading "Create Truisms and Make Every Touch-Point Count"The All Blacks perform the haka, a Maori traditional war dance, before each match and even their opponents play an unwitting part.
Porsche drivers flash their lights at each other while MINI drivers tend to wave. Volkswagen just wants us to punch each other in the arm.
Stella Artois is doing i…
Continue reading "Arm Punches & War Dances: Building a Brand Ritual"We all do it. Regardless of how pragmatic, ego-less and open-minded we think we are, none of us are innocent here. We “satisfice.” Satisficing is the reason your elevator pitch failed after the first ten seconds, your product positioning was met with glazed eyes in the market and your brilliant idea…
Continue reading "‘Satisficing’ and the Death of Good Ideas"Dear CMO: The back story to this post is that I originally wrote a piece chiding SABMiller for sponsoring the somewhat distasteful Folsom Street Fair in San Francisco, a local event catering to a sub-segment of the gay population that leans, shall we say, to the extreme.
My criticism is warranted …
Continue reading "Good Intentions and Bad Executions"