Last week, Powered’s Aaron Strout rallied 20 marketers around a central theme: What if we penned haikus as kind of Japanese Valentine to the brands we’ve loved? The idea was that we each write a haiku and then link to the next author in the lineup, creating a kind of trail of breadcrumbs (or panko,…
Continue reading "Brand Haiku: Starbucks"Posts Tagged ‘Starbucks’
Monday, November 15, 2010
Wednesday, July 14, 2010
6 Tips for Getting People to Talk Well About You
GasPedal will soon be hosting its second Word of Mouth Supergenius event in New York on July 20. It’s bringing together the very best word of mouth marketers with 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. It’s awesome, it’s fun, and we hope you can make it.
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Friday, March 12, 2010
‘The Basics’ May Be Enough To Make You Great
Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think.
The bad news from a customer perspective is that companies aren’t doing the basics properly, let alone getting to remarkable. Customers hopes are high, but expectations low. This …
Continue reading "‘The Basics’ May Be Enough To Make You Great"Friday, July 11, 2008
Economy Changes Customer Value Perceptions
The lagging (read: nose-diving) economy is creating additional dimensions of customer need that may well force many companies to re-think their value propositions. Here’s a good case in point…
My husband decided to take a road trip with our 17-year-old this summer. With gas at a national average…
Continue reading "Economy Changes Customer Value Perceptions"Friday, March 28, 2008
Why Does Big Mean Bad? And Can It Be Avoided?
It’s a phenomenon and seems inevitable. A story played time and time again. A small business is built, grows with wild success, and then loses its tarnish. Every big business we consider bad was once a Mom and Pop.
When I mean bad, I don’t mean they necessarily are poorly run, or are bad to the en…
Continue reading "Why Does Big Mean Bad? And Can It Be Avoided?"Friday, October 5, 2007
Is Your Service Language Calibrated?
“How do we define service at this company?” If you were to send that question in an e-mail to the person responsible for operations, the person responsible for hiring, the person responsible for marketing, the person responsible for sales, the head of your company, and a front-line employee …
Continue reading "Is Your Service Language Calibrated?"Thursday, July 26, 2007
Coffee Wars Brewing
Consumers and investors alike know the power of the humble little coffee bean. Coffee has always been a popular beverage choice in this country, and the demand for premium and specialty coffees has spurred tremendous volume growth in the past two decades. No business capitalized on the hot coffee…
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