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	<title>MarketingProfs Daily Fix Blog &#187; spoiler</title>
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		<title>Why I Read the Harry Potter Ending First</title>
		<link>http://www.mpdailyfix.com/why-i-read-the-harry-potter-ending-first/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-i-read-the-harry-potter-ending-first</link>
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		<pubDate>Mon, 23 Jul 2007 11:36:58 +0000</pubDate>
		<dc:creator>Ann Handley</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[buzz_marketing]]></category>
		<category><![CDATA[Harry_Potter]]></category>
		<category><![CDATA[spoiler]]></category>
		<category><![CDATA[word-of-mouth]]></category>

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		<description><![CDATA[Susan Gunelius at MarketingBlurb asks: Will &#8220;the buzz marketing associated with Harry Potter, which often manifests itself in the form of real and fake spoilers, will negatively impact sales of Harry Potter and the Deathly Hallows&#8221;?

In other words, will sales nosedive because spoilers have spilled the Bernie Botts Every Flavor Beans about the fate of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.marketingblurb.com/2007/07/will_buzz_marketing_hurt_harry.html">Susan Gunelius</a> at MarketingBlurb asks: Will &#8220;the buzz marketing associated with Harry Potter, which often manifests itself in the form of real and fake spoilers, will negatively impact sales of Harry Potter and the Deathly Hallows&#8221;?</p>
<p><span id="more-17869"></span><br />
In other words, will sales nosedive because spoilers have spilled the Bernie Botts Every Flavor Beans about the fate of the boy wizard and his entourage?<br />
Knowing the ending never stopped me from watching <i>Gone with the Wind</i> a zillion times, each time indulging in the fantasy that Rhett doesn&#8217;t walk. Or as Juliet Lapidos <a href=" http://www.slate.com/id/2170883/fr/rss/">points out</a>, &#8220;&ndash;as any Ian Fleming enthusiast can attest, knowing that 007 will eventually escape doesn&#8217;t mean you feel cool and collected when he&#8217;s fighting against a giant squid.&#8221;<br />
Which is why I read the ending to <strong>Harry Potter and the Deathly Hallows</strong> first.<br />
There are those who will say that I <a href="http://www.huffingtonpost.com/2007/07/20/writer-wonders-if-peeking_n_57191.html">lack impulse control</a>, and others (including the <a href="http://www.jkrowling.com/">author herself</a>) who might pity me for forgoing the luxury of immersing myself in the narrative&ndash;like a walk through the Forbidden Forest, never knowing where the path twists and turns would end up, exactly. To both camps, I apologize. But I had to do it: I had to read the final chapter first.<br />
The ending is already out there. First there was the <a href="http://www.mediabistro.com/galleycat/lit_crit/guess_michiko_downloaded_hp7_off_the_internet_too_63319.asp">NY Times review</a>. Now there&#8217;s discussion on the internet&ndash;blogs, websites&ndash;between friends and family, snippets overhead at Starbucks. I knew it was a matter of time before I&#8217;d be skipping along when I&#8217;d suddenly slam headlong into some key bit of the story. Clues would add up, the resolution would start to take shape.<br />
Trained as a journalist, and inherently nosy enough to pick up bits of information from various sources and knit them together, I knew my own proclivities wouldn&#8217;t help me any. Eventually, I&#8217;d become my own plot-spoiler.<br />
So here&#8217;s my reasoning, or my rationalization: I now can relax and enjoy the book. I <i>can</i> luxuriate, albeit in a different sense, in the final volume of the Potter saga. I can have conversations with my teenage son&ndash;who will read the book faster than I will&ndash;without frantically heading him off from revealing too much. I can freely indulge in TV, radio, the internet&ndash;without having to <a href="http://online.wsj.com/article/SB118425796644464804.html?mod=yahoo_hs&#038;ru=yahoo"> speed-read or quarantine myself</a>.<br />
But fear not: My lips are sealed. I won&#8217;t speak of it, and I wouldn&#8217;t dream of spoiling it for you: In this post, anyway, it&#8217;s the Ending-That-Shall-Not-Be-Named.</p>
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