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MarketingProfs Daily Fix Blog
I don’t watch much TV, but lately I’ve been noticing a lot of ads on the tube where companies call out their competition. And I have to tell you, it’s just one of those things that gets all stuck in my craw. So I have to ask: Why?
Why would you spend your ad dollars talking about your competition?…
Continue reading "Bashing Your Competition"Afraid you’re gonna fall and skin your knee on your first Word of Mouth Marketing outing? That’s fair. So why not strap on some training wheels first?
This whole “word of mouth” thing has picked up a lot of steam in the past two years and is really turning some heads in the Fortune 50 camp. But th…
Continue reading "Word of Mouth Training Wheels"