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Twice while I was speaking with Rohit Bhargava for this week’s episode of Marketing Smarts, he stressed the importance of getting out of the “bubble.”
He mentioned this first when I thanked him for citing the black, lesbian, feminist poet and activist, Audre Lorde, whose work I usually don’t find…
Continue reading "Get Out of Your Bubble and Explore the Larger World"Tags: business culture, Networking, professional_networking, Rohit Bharagava, social_networking
Posted at: 12:33 pm in Customer Relationships, Ethics, Featured Posts, Marketing Smarts, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1542)
Are you on Facebook yet? Maybe you should be.
* * * * *
Last month, in BusinessWeek, writer and entrepreneur Jeff Pulver asked that question, adding, “Maybe you should be.”
Jeff went on to explain why he has abandoned LinkedIn in favor of Facebook–because of Facebook’s rich and flexible plat…
Tags: Ann_Handley, Facebook, professional_networking, social_networking
Posted at: 8:09 am in Featured Posts | Permalink | Comments (16) | Trackbacks (1542)
I recently joined Facebook at the suggestion of Jeremiah Owyang. Jeremiah will soon be joining Forrester from PodTech, where he’ll be covering Facebook as an analyst. He has been a big believer in the power of Facebook as a social networking/community site for some time. I am becoming more of a…
Continue reading "Observations About Facebook"Tags: Facebook, Jennifer_Jones, professional_networking, social_networking
Posted at: 7:54 am in Featured Posts | Permalink | Comments (7) | Trackbacks (1542)
I was taking a look at some of the comments on my Facebook post the other day and there were two comments that echoed each other — “It seems to me that there is some indecision including on the part of Facebook itself about whether it’s social networking or professional networking.”
Keystone Yie…
Continue reading "Facebook’s Strategy Is Not Its Own"Tags: business, Facebook, Gavin_Heaton, social_networking, Strategy and Tactics
Posted at: 8:42 am in Featured Posts | Permalink | Comments (2) | Trackbacks (1542)
There has been a feast of BSP (blogger sensory perception) this week over two converging topics — Facebook and “participation”… and I have been fascinated by the implications.
Drew McLellan points out that a number of corporations are banning the use of Facebook during work hours. One of those …
Continue reading "Employers and Facebook: Turn the Other Cheek"Tags: Age_of_Conversation, employees, employers, Facebook, Networking, social_networking, Telstra, trends
Posted at: 6:37 am in Featured Posts | Permalink | Comments (10) | Trackbacks (1542)
We all love social media … we love the way that it connects us, the way we can interact with people both near and far, and to an extent, we even love the gadgety effects of the technology that drives it all.
We have profiles all over the place, pictures, links, likes, dislikes, favorites and wid…
Continue reading "Who Owns ‘You’"Tags: Facebook, Gavin_Heaton, Harry_Joiner, social_media, social_networking, social_networks
Posted at: 9:02 am in Featured Posts | Permalink | Comments (9) | Trackbacks (1542)
Here’s Part Five of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher.
Lowe: In many professions, there is almost a procurement mentality, where potential clients issue RFPs and firms respond. Will social networ…
Continue reading "Professional Service Firms and Social Networking: Part 5 of 6"Tags: business, Marketing, professional_service_firms, social_networking, Suzanne_Lowe, trends
Posted at: 7:35 am in Featured Posts | Permalink | Comments (0) | Trackbacks (1542)
Here’s Part Four of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher.
Lowe: Professional service firms are very client-oriented. But in order for this social networking paradigm shift to occur, it’s got to be t…
Continue reading "Professional Service Firms and Social Networking: Part 4 of 6"Tags: professional_service_firms, social_networking
Posted at: 7:55 am in Featured Posts | Permalink | Comments (0) | Trackbacks (1542)
Here’s Part Three of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher.
Lowe: When do you think the business world is going to “get it” about social networking, and what will it take? Do you know of any good exa…
Continue reading "Professional Service Firms and Social Networking: Part 3 of 6"Tags: Ernst_&_Young, professional_service_firms, social_networking, www.microengagement.com
Posted at: 7:51 am in Featured Posts | Permalink | Comments (0) | Trackbacks (1542)
Many of my readers know I publish a newsletter called The Marketplace Master™ as a companion to my book, Marketplace Masters, How Professional Service Firms Compete to Win. The focus of my May 2007 issue was social networking…
…arguably the strategic springboard for professional service firm…
Continue reading "Professional Service Firms and Social Networking: Part 1 of 6"Tags: Cluetrain_Manifesto, conversational_marketing, crowd-sourcing, professional_services_firms, professional_service_firms, social_networking, Stephen_Fisher, Tim_Gilchrist, www.microengagement.com
Posted at: 7:37 am in Featured Posts | Permalink | Comments (3) | Trackbacks (1542)
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