Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Business Week recently ran an article on how Nintendo has “given up control” of its marketing message in promoting its Wii gaming console. The article focused on how Nintendo was going where their customers are — be it malls, parties or MySpace.
“We are a controlling company,” said marketing boss…
Continue reading "Are Marketers Missing the Social Media Boat?"Tags: blogger_ambassador_program, business, Business_Week, Mack_Collier, Marketing, Nintendo, selling, social_media, trends, Wii
Posted at: 7:23 am in Featured Posts | Permalink | Comments (24) | Trackbacks (1299)
Before we get too excited about Web 2.0 and social media, here’s a little reality check that may get us bloggers thinking about the importance of our blogs or at least about whether businesses should embrace Web 2.0.
At the end of the day, the smart business relies on cost analysis and results eff…
Continue reading "Web 2.0 Reality Check"Tags: Lewis_Green, Marketing, Pew_Internet_&_American_Life_Project, Sales, social_media, survey, tools, trends, Web_2.0
Posted at: 7:23 am in Featured Posts | Permalink | Comments (28) | Trackbacks (1299)
Outside.in, a site featuring local news and blog posts covering 3,000 neighborhoods in 60 cities, found a connection between blogging and the gentrification of communities nationwide in a recent survey, according to The New York Times (via MarketingVOX). But the two things I thought were really…
Continue reading "The Blogger Next Door"Tags: Ann_Handley, Blogging, blogs, Bowling_Alone, Marketing, Outside.in, social_media, trends
Posted at: 7:35 am in Featured Posts | Permalink | Comments (3) | Trackbacks (1299)
When last week I uploaded a presentation endorsing the importance social media, David Armano pointed out – tongue in cheek – that someone had forgotten to send me the memo that Web 2.0 was going down the drain. With this post on Daily Fix, I’d like to broaden the debate and get your views on my…
Continue reading "Social Media Participation is Not Optional for Brands"Tags: Alain_Thys, brands, Marketing, social_media, Web_2.0
Posted at: 10:20 am in Featured Posts | Permalink | Comments (12) | Trackbacks (1299)
Yes folks, it’s another Twitter post. Jason Pontin made me do it.
In an article in the Sunday NY Times Business Section, Pontin said that Twitter is basically a new digerati time-waster, a geek toy, etc, etc.
He says he’s skeptical that Twitter’ll ever become a sustainable business or a widespre…
Tags: Marketing, minitel, social_media, Twitter, uses_for_Twitter, videotex
Posted at: 8:53 am in Featured Posts | Permalink | Comments (8) | Trackbacks (1299)
From Usenet of the 1980s to MySpace, Second Life and Daily Fix almost 30 years later, people have created valued relationships online. When blogs entered the virtual scene they provided an opportunity for anyone with an internet connection to build their own community.
Ann Handley, the fearless le…
Continue reading "A Primer for Building Online Community"Tags: blogs, Community, Full_Circle, internet, Marketing, Nancy_White, online_community, online_relationships, online_tools, social_media, Toby_Bloomberg, Web_2.0
Posted at: 9:00 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1299)
Putting People First blog posted about a survey that strategy consultancy McKinsey just conducted with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from blogs.
Only 16% of the companies surveyed said they were investing in blogs, compared t…
Continue reading "McKinsey Reports Businesses Loving Web 2.0… Except Blogs"Tags: Blogging, Bruce_Nussbaum, corporate_blogs, David_Armano, Greg_Verdino, Karl_Long, McKinsey, social_media, Web_2.0, Web_tools
Posted at: 7:30 am in Featured Posts | Permalink | Comments (12) | Trackbacks (1299)
Kris Hoet at Belgium’s Cross the Breeze wrote recently looking for answers to eight frequently asked questions from advertisers, dealing mostly with social media and online marketing. He and Phillipe from Bad Idea, Indeed are looking for input on various issues, including these…
How far should …
Continue reading "Second Life: Clunky, Complicated… and Yet Compelling"Tags: 3D_Internet, Allen_Weiss, Ann_Handley, Club_Penguin, Eric_Kintz, First_Life, Greg_Verdino, Kids, Kris_Hoet, Marketing, online_advertising, online_marketing, Second_Life, social_media, tweens, Webkinz, Web_2.0
Posted at: 7:28 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1299)
I don’t watch American Idol. I’ll readily admit that it’s a timely concept that hopefully can breathe life into the moribund music industry. But growing up in a family of performers with a house full of “voice students in training” taught me to run from sounds that hurt my ears. But what caught my…
Continue reading "The Downside of Social Media"Tags: American_Idol, Kathy_Sierra, Sanjaya, Simon_Cowell, social_media, Stephen_Denny, Z_list
Posted at: 8:38 am in Featured Posts | Permalink | Comments (10) | Trackbacks (1299)
|
|
|
|
|
|
|
|
|
|
|
|
|
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2013 © Marketing Profs, LLC | User Agreement | Privacy
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
